Top 2 Affiliate Marketing Platforms in Africa in 2022

Affiliate marketing has been the business if choice for most newbies to online marketing and those new to the make money online movement, however having incomplete information has meant alot of newbies are stuck, unable to properly market those products and make the large sums of money they were promised they would.

Source : Pharma-Deko Plc

While affiliate marketing ranks among the top legit online networking business around the globe and you do not need to have much of an experience to start, building on the wrong foundations is costly in terms of both money and time.

This is why we have created this post to enlighten you about the best affiliate marketing platforms in Africa and how to join them, their commissions and which in our opinion and observation is the best.

If you are still having double thoughts about the Affiliate business space, the affiliate model allows you to be your own boss, and still gives you room to do other things you find fun.

What is Affiliate Marketing and how do you start?

Affiliate marketing is simply a business model where an affiliate (marketer) earns a commission for marketing (promoting and recommending) another company’s products. Affiliate marketing involves referring a product or service by sharing it on a blog, social media etc, generating traffic and leads (people interested in that product) for the chosen product and getting paid for it.

Source: New Breed Marketing

As an affiliate marketer you do not need to worry about selling a product. The affiliate marketer’s duty is primarily to bring customers and leads to the product of their desire thereby helping the affiliated company to make sales. Basically yours directing interested traffic to a product using marketing strategies and earning a commission on it.

Your commission is usually a percentage of the price of the product. Most products have affiliate commissions raving from 5% to as much as 95%.

How can you become an affiliate marketer?

Becoming an affiliate is quite simple, the part that requires work is getting sales through and getting them consistently. The first step is to search for a platform that supports your country’s means of payment, this is important because it’s painful to make sales and not be able to withdraw your money.

Source: Make A Website Hub

Choose a Platform

Choosing the right platform may be a big determinant of your failure or success in affiliate marketing full stop when attempting to choose a platform you should select one that gives you the ability to withdraw your money as well as learn on the job.

Since this post is dedicated to figuring out the right platform for you we will come back to this topic in a minute.

Choose a Niche

A niche refers to an area of specialization. What do you want to sell, how suitable are you with this niche or product you intend to sell? What questions do my audience ask me of? What do the network i have currently prefer?

Source : Advantage Affiliates

Choosing a niche makes it easier for you to make choices on the products. When selecting a niche you should focus on evergreen niches such as Money, sex, relationships, business, travel etc. After choosing a suitable niche, you consider the Product

Choose a Product

After successfully choosing your niche you should choose a product which is evergreen.

Source: QuestionPro

While there are thousands of products out there you have to consider if these products have a hungry market at the moment, if you are able to successfully deliver these products to the customers and you have to consider the results these products generate for the customers.

Some things you need to know include:

  • How much do they need it?
  • Does it placate the consumer’s desire?
  • Where do you get this product?
  • Who are your Competition?

At this point you settle into the affiliate business proper. After choosing a niche, you need to check out AFFILIATE MARKETING PROGRAMS. These programs connect you to affiliate businesses who are in need of your service.

In choosing the affiliate company you get affiliated to, here are some things you need to consider

The Product They Have To Offer
The Brand You Desire To Represent
Your Commission.

The Brand You Desire to Represent

When choosing a company to be affiliated to, you have to also take into cognizance, their brand. The brand refers to the message the company seeks to sell to the public of the company, their carriage and their repute and every other distinguishing factor that separates them from others.

Source: Emotive Brand

The Affiliate brand would influence the quality and kind of product they sell and it would reduce the strain of marketing on prospective clients.


This refers to the percentage profit the affiliate marketer makes from the sales or clicks of any of the products. Your commission is based on the arrangement between you and the affiliated company.

Source : Tapfillate

Affiliate commissions are based on two premises namely;

  • Pay Per Click: This commission system agrees that the affiliate marketer is paid based on the number of clicks he is able to get on the product. Clicks in this sense refers to the number of visitors who visit the affiliated company’s site and click on the affiliate marketer’s product. For each click, he gets his commission.
  • Pay Per Sale; This method is the most popular, the percentage commission is paid to the Affiliate marketer based on the sales. For each sale of the affiliate product, you get paid your commission.

How Much Can You Make From Affiliate Marketing?

There is no limit to how much you can make with the affiliate marketing business model. Just as with any other business you ability to sell determines how much you earn. In Affiliate Marketing, this is dependent on your content, that is how you present your product, your marketing channel, you as a personal brand and the brand you represent.

Source :LeaDyno

You can make five figures, six figures and even more, it all depends on you. It depends on how you make your goods available to the prospective clients and how well you are able to close prospective clients.

Three Pitfalls to avoid as an affiliate marketer

Like every business, the affiliate marketer has his challenges such as how to get his clients to see the offer and how to close the sale.

As a starter in the Affiliate Marketing Business, it is not wrong if you make one or two mistakes while running the affiliate business, however there are some mistakes that are detrimental yet avoidable. Let’s look at some of them shall we?

Putting up too many products

Its cool to have the income coming in bulk and getting increased gains from different products. For the affiliate marketer, too many products could get you confused.
You might be asking, why shouldn’t I put up too much products for sale?

  • It reduces knowledge of products :Your customers and clients deserve to have knowledge about the product you intend to sell to them. Selling more than you can could restrict your knowledge of products to a minimum and you can barely conceal the fact that you do not know a lot about the product you want to sell to your clients.
  • Inadequate Content Creations : Having little knowledge about a product, hinders the quality of content you disperse. Despite not having adequate information about your products, it could also reduce the contents created for your products. Too many contents strains you and therefore limits the quality of contents to be promoted and created for your products. The fewer the products the easier the leads.
  • Lack of Concentration : Having too many products could get you off balance, the number of ads you have to monitor, leads, prospective clients and impressions of your products and how your customers feel about your products. Having too many products may be too much for you. It pays to stick to one or two niche you are interested in and work towards marketing it.

You will enjoy every single bit of it when you are focused on one or two products to sell. You present yourself more coherently.

Creating The Wrong Content

Creating the wrong content type will absolutely reduce your sales. People love to understand that you are aware and benefiting from what you’re offering them

Your content must be easily understood and pass the message in simple and understanding language.

For instance, Facebook gives you access to different types of ads, such as image ads, Carousel ads, video ads etc. Choosing the right ad type for your product can be tricky, despite that, putting on the right content can be trickier. The same goes for poster ads.

The Right content should have the following quality
Straight to the point

Your client is supposed to get the idea behind your poster or ad as soon as he sets eyes on it. He or she is supposed to be gripped to a halt to get the full message of your ad from the very first glance.

Muddling up your ad with so many texts, images and characters would make your ad noisy and indecipherable.

Top 3 Affiliate Marketing platforms

Source : Digital Marketing Skill Institute


In Nigeria, Expertnaire reigns as the foremost and popular digital marketplace where creators of digital products get more sales and connect with more customers via the platform and network of high performing affiliates.

Source : Expertnaire

On the Expartnaire platform, lots of people connect, buy and sell digital products. These digital products are on constant demand about and around the world.

Accounting for over 100, 000 quality products sold, over 30, 000 affiliate marketers and over 70 product creators, Expertnaire boasts of a marketplace where different variety of goods are sold, building opportunities too for individuals who can create quality products.


Effective tracking system that helps the affiliate marketer to keep track of the sales of his or her product ts through.

You are highly honoured as affiliate marketer, your role is clearly defined and all you need do is to make sales.

Compensation is not an issue as they boast of the best compensation system. The affiliate marketer makes 50% commission for the sales of these products.

It is very flexible. The screening system for products on expertnaire is tight and so long as you know what you have to offer, your product is sure to pass the test of time.


  • Digital Products Only: Expartnaire only allows for the sale of digital products. In case your network are lovers of physical products and goods that can be diminish, you may have to think about it for a little second longer.

How to get Started

Check on your browser for the Expertnaire.com, then click on Become an Affiliate Button, Follow the steps involved and you are good to go

Remember on Expertnaire, you are to pay a yearly renewable fee of 10,000 as an affiliate


Second ranking in the Affiliate world in Nigeria is the Learnoflix Affiliate marketplace. Learnoflix is an affiliate and online networking platform that teaches and also partners with affiliates selling top notch digital products.

Source :Egtechblog



  • As a marketer under Learnoflix affiliate platform, you get the cool opportunity to be trained and prepared for the affiliate business through tutorials and courses.
  • It provides for you a market to sell your products.
  • As a Learnoflix Marketer, you do not really need to go through the stress of getting influencers and blogs to get prospective clients, LearnOflix, shows you opportunities and markets to sell your products.


Digital Products Only : On LearnOflix, the products, you choose from a variety of digital products and courses that are on constant demand.

How to register

You have got to Partner with LearnOflix by applying to join the affiliate program.
Watch the marketing tutorials to complete your training.
Choose a hot selling product to promote from the Learnoflix digital store.
Create contents for your product,
Get traffic
Earn 50% commission on each sale.

There are lots and lots of affiliate programs to choose from including,

  • Amazon Associates
  • Fiver Affiliates
  • GiddyUp
  • ShareAsale
  • And a host of others.


There are different affiliate programs to pick from, whichever you choose. Your aim of making cool cash is possible.

As it is said, every human endeavour requires dedication. Affiliate Marketing too, would require that you put in dedicated efforts towards marketing your products.
The good thing is, it is easy, it can be done in your leisure and it requires less exertion.

Business E-commerce Facebook ads

What is the Future of Ecommerce? 10 future E-commerce trends already seen in 2022

The future of e-commerce is untapped to say the least as the e-commerce industry is still growing and in its developmental stages. In this post we would talk about 10 E-commerce trends and how you can take advantage of them..

This one is simple, as the world gets faster and more people are adopting digital trends, we are expecting to see a rise in digital purchases for just about everything.

Over the last few years we have seen different strategies come and go, and new innovations to help drive sales being implemented. We have also seen the rise of platforms like eBay, Alibaba, Jumia, E-commerce enabling platforms like Shopify and the use of social media platforms e.g Facebook, TikTok, etc, and the use of contact platforms such as WhatsApp marketing and email marketing.

It’s fair to say E-commerce has drastically evolved over the last 10 years and we can only be sure of one thing; that there is more to come. Therefore, looking at the past changes and trying to predict the market, here are 10 trends that will affect the E-commerce market in the next 5 years which are already happening in 2022.

1. More online purchases

From buying everyday items like food to signing deeds of purchases for luxury items like lands, housing and automobiles; there would be exponential increase in the numbers of people adopting online purchases. In 2021 it was estimated that approximately 2.15 billion people shopped online.

Source : Haffkine Institute

Consequently, businesses who do not have an online presence will start to suffer and this is why we recommend putting your business on google and optimising your online presence to prepare you and your business for the e-commerce opportunities that will be emerging.

Learning how to sell online, including running Facebook ads and Google ads will be an asset and a highly sought after skill that if done effectively will bring in lots of sales. As a Facebook ads agency, you’ll likely see a surge in demand for your services. Learning how to position and distinguish yourself at the top will mean the difference between easing high (7 -figures) and earning meager fees for your services.

Let’s move on.

2. People will look for cheaper products online

Yes, more and more people will look for cheaper ways to get a product online. So what does this trend mean?

Well, let’s start with those who do not have their business online yet. Like I stated earlier, if your business isn’t online, you are being replaced – and fast. Since most people will be looking for a way to buy things cheaper online, and they’ll get them cheaper, operating just a physical store with no optimised online presence will be costly and ultimately unproductive.

Now, does this mean you should make your products cheaper? Heck no, you should increase your price if you are properly positioned. People don’t want to be treated like they are poor and certainly not online shoppers, but they want to know they are getting a good bargain.

3. More business will sell online than offline

Source: Brainmine web solutions

This is a no brainer. Alot more businesses are going to choose selling online because of its numerous advantages such as low storage space required, no need to hire staff, just to name a few.

This means at least 3X more profit and less expenditure. With more businesses going online, learning to sell will be of emmerse value to the smart entrepreneur. It would also mean those businesses with online and offline presencess will sell twice as much. Another opportunity to double your income as an entrepreneur.

But the best part of this remains the ease of doing business. Before the advent of E-commerce, you’d have to gather enough money, buy equipment and rent a space, register with the appropriate authorities way before you start your business. Today all you need is a smartphone to connect you with your customers.

Click here to learn more of the advantages of selling online

4. AI will help platforms, business learn more about shoppers leading to tailored experience

Platforms such as Shopify, Google, Facebook, TikTok all learn from user data using artificial intelligence systems and this means they are able to serve customers tailored ads that best match their interests. With Facebook for instance, the Facebook’s algorithm is able to identify a user’s interest after only 3 visits to specific pages.

This means smart advertisers will be able to reach the right audiences with the right messages while spending less. Smart advertisers can take advantage of this by utilising keywords their customers use often and targeting those keywords in their messages. As AI improves so does its ability to find the right customer and interact better with humans.

Platforms like Facebook and TikTok rely heavily on AI for matching the right message to the right person, however its still in its early stages and requires the input of a smarts advertiser to achieve its goals.

Learn more about how AI can help your business here.

5. More people will opt in for non traditional payment systems

According to Financer Worldwide, we would witness a 13.7% growth in the adoption of digital payments between 2021 and 2026. For online marketers this is pretty juicy news.

Source : factorHR

In most African countries some people are still not comfortable with online payments and payment on delivery is still the norm with special emphasis on small businesses. Big brands however like Alibaba, Jumia do not seem to face this trust problem.

For small businesses however this is a major problem. In European countries and the USA, this is less of a problem as most people already buy almost everything online and use credit and debit cards.

However, newer methods of payment such as using gift cards, cryptocurrencies, PayPal, Google pay and the host of them will continue to get more integrated into our everyday commercial activities.

A simple way to cash in this trend is to offer multiple payment options to your customers. These are relatively easy to setup and most of them do not require any technical expertise.

6. Product videos will drive lower CPMs and higher engagement

One of the nightmares with advertising is high cost per impressions (CPM) and low engagement. However videos have shown to consistently produce more engagement and therefore lower cost per thousand impression.

According to AdQuadrant videos ads get

  • 2x the increase in clicks
  • Conversions increased by 20-30%
  • 2-3x higher click-through rate
Source: practical e-commerce

Using videos that show the products in action or product unboxing tend to drive more engagement as they interrupt the endless scrolling pattern and get the customer to engage.

Generally speaking videos will drive cheaper engagement than using photos therefore when advertising anything you should focus more on using videos of products, events, just about anything.

7. Subscription products / strategies will drive more sales

As a business, finding ways to make your products subscription based will drive more sales that one time products. A perfect example of this is the iPhone.

Creating upgradeable products that require the customer to make repeat purchases will definitely drive more sales as you’ll be spending less to acquire budget on acquiring new customers. This simply means the average lifetime value of a customer will be alot more.

This doesn’t work for only subscription products, as a business person, you could still achieve this by using email marketing and selling complimentary products. For example, a person who buys a juice mixer is 10 times more likely to buy a fruit peeler. Since we are still in the kitchen niche, that person is still very likely to buy a blender, a fridge, set of pots, frying pans and the list goes on.

Source : Michael Giannulis

This is one you should definitely not ignore if you want to make the big bucks with e-commerce.

8. Cost of advertising will continue to rise

You definitely don’t want to hear this one, but it’s not going away. As long as the cost of living continues to rise, just about everything else in life will continue to rise and advertising costs are not left out.

It would cost more and more to reach more people and it would take a smart advertiser to understand and apply the message with the best potential of engaging and stirring people to take desirable actions at the lowest possible cost.

Source : Rojgar Aur Nirman

This would involve using videos with benefit/fear based messages that are sure to break attention patterns and generate engagement. What you want to achieve is creating ads that generate alot of likes, comments and shares especially when using social network platforms like TikTok, Instagram, Facebook and Twitter.

Figuring out ways to keep your advertising cost down while reaching a good number of people is fast becoming a trend and I recommend you learn more about how to advertise with more success for less on Facebook.

9. CRM systems, Lead generation strategies will continue to bring in more high ticket sales

As discussed earlier, cost of advertising will continue to rise and a smart advertiser must find ways to keep cost down. One of such ways is using Customer Relationship Management systems and Lead generation strategies.

PerfectView CRM online

Having a credible and efficient CRM system will ensure that you spend less to get and keep customers, enabling them make repeat purchases. This increases the lifetime value of a customer by several folds.

Using lead generation strategies will make advertising even cheaper, however it’s a long time strategy, but one that will pay off 10X more than just trying to make the sale today. Some lead generation strategies to implement include email marketing and WhatsApp marketing.

These two , CRM systems and Lead generation, especially when combined will be more useful in selling high ticket products that require a good deal of trust and longer time for the customer to make up his or her mind. It’s like building your own advertising platform where you can reach your customer anytime.

Learn more about CRM systems and Lead generation strategies here .

10. Competition will get fiercer

Source: QuestionPro

This goes without saying but, I’ll say it anyways, your competition will simply get fiercer. Even though it would be easier to do business, this very reason will make business competitive. As more and more people start to do business online, you’ll be having to spend more and get creative to reach acquire and keep more customers.

Smart advertisers will therefore try to figure out ways to outsmart the competition without having to reduce prices or spend too much on advertising. One good way to achieve this is via niching down.

By selecting one really good niche and dominating it, you become an authority name in that industry leading to easier trust from potential customers and therefore more sales at higher prices.


So there you have it. My top 10 future trends for e-commerce that are already happening in 2022. I’ve also shared with you simple strategies to position yourself for these changes.

If you advertise with Facebook, this course is highly recommended for you if you’d want to make lots of sales.