Top 2 Affiliate Marketing Platforms in Africa in 2022

Affiliate marketing has been the business if choice for most newbies to online marketing and those new to the make money online movement, however having incomplete information has meant alot of newbies are stuck, unable to properly market those products and make the large sums of money they were promised they would.

Source : Pharma-Deko Plc

While affiliate marketing ranks among the top legit online networking business around the globe and you do not need to have much of an experience to start, building on the wrong foundations is costly in terms of both money and time.

This is why we have created this post to enlighten you about the best affiliate marketing platforms in Africa and how to join them, their commissions and which in our opinion and observation is the best.

If you are still having double thoughts about the Affiliate business space, the affiliate model allows you to be your own boss, and still gives you room to do other things you find fun.

What is Affiliate Marketing and how do you start?

Affiliate marketing is simply a business model where an affiliate (marketer) earns a commission for marketing (promoting and recommending) another company’s products. Affiliate marketing involves referring a product or service by sharing it on a blog, social media etc, generating traffic and leads (people interested in that product) for the chosen product and getting paid for it.

Source: New Breed Marketing

As an affiliate marketer you do not need to worry about selling a product. The affiliate marketer’s duty is primarily to bring customers and leads to the product of their desire thereby helping the affiliated company to make sales. Basically yours directing interested traffic to a product using marketing strategies and earning a commission on it.

Your commission is usually a percentage of the price of the product. Most products have affiliate commissions raving from 5% to as much as 95%.

How can you become an affiliate marketer?

Becoming an affiliate is quite simple, the part that requires work is getting sales through and getting them consistently. The first step is to search for a platform that supports your country’s means of payment, this is important because it’s painful to make sales and not be able to withdraw your money.

Source: Make A Website Hub

Choose a Platform

Choosing the right platform may be a big determinant of your failure or success in affiliate marketing full stop when attempting to choose a platform you should select one that gives you the ability to withdraw your money as well as learn on the job.

Since this post is dedicated to figuring out the right platform for you we will come back to this topic in a minute.

Choose a Niche

A niche refers to an area of specialization. What do you want to sell, how suitable are you with this niche or product you intend to sell? What questions do my audience ask me of? What do the network i have currently prefer?

Source : Advantage Affiliates

Choosing a niche makes it easier for you to make choices on the products. When selecting a niche you should focus on evergreen niches such as Money, sex, relationships, business, travel etc. After choosing a suitable niche, you consider the Product

Choose a Product

After successfully choosing your niche you should choose a product which is evergreen.

Source: QuestionPro

While there are thousands of products out there you have to consider if these products have a hungry market at the moment, if you are able to successfully deliver these products to the customers and you have to consider the results these products generate for the customers.

Some things you need to know include:

  • How much do they need it?
  • Does it placate the consumer’s desire?
  • Where do you get this product?
  • Who are your Competition?

At this point you settle into the affiliate business proper. After choosing a niche, you need to check out AFFILIATE MARKETING PROGRAMS. These programs connect you to affiliate businesses who are in need of your service.

In choosing the affiliate company you get affiliated to, here are some things you need to consider

The Product They Have To Offer
The Brand You Desire To Represent
Your Commission.

The Brand You Desire to Represent

When choosing a company to be affiliated to, you have to also take into cognizance, their brand. The brand refers to the message the company seeks to sell to the public of the company, their carriage and their repute and every other distinguishing factor that separates them from others.

Source: Emotive Brand

The Affiliate brand would influence the quality and kind of product they sell and it would reduce the strain of marketing on prospective clients.


This refers to the percentage profit the affiliate marketer makes from the sales or clicks of any of the products. Your commission is based on the arrangement between you and the affiliated company.

Source : Tapfillate

Affiliate commissions are based on two premises namely;

  • Pay Per Click: This commission system agrees that the affiliate marketer is paid based on the number of clicks he is able to get on the product. Clicks in this sense refers to the number of visitors who visit the affiliated company’s site and click on the affiliate marketer’s product. For each click, he gets his commission.
  • Pay Per Sale; This method is the most popular, the percentage commission is paid to the Affiliate marketer based on the sales. For each sale of the affiliate product, you get paid your commission.

How Much Can You Make From Affiliate Marketing?

There is no limit to how much you can make with the affiliate marketing business model. Just as with any other business you ability to sell determines how much you earn. In Affiliate Marketing, this is dependent on your content, that is how you present your product, your marketing channel, you as a personal brand and the brand you represent.

Source :LeaDyno

You can make five figures, six figures and even more, it all depends on you. It depends on how you make your goods available to the prospective clients and how well you are able to close prospective clients.

Three Pitfalls to avoid as an affiliate marketer

Like every business, the affiliate marketer has his challenges such as how to get his clients to see the offer and how to close the sale.

As a starter in the Affiliate Marketing Business, it is not wrong if you make one or two mistakes while running the affiliate business, however there are some mistakes that are detrimental yet avoidable. Let’s look at some of them shall we?

Putting up too many products

Its cool to have the income coming in bulk and getting increased gains from different products. For the affiliate marketer, too many products could get you confused.
You might be asking, why shouldn’t I put up too much products for sale?

  • It reduces knowledge of products :Your customers and clients deserve to have knowledge about the product you intend to sell to them. Selling more than you can could restrict your knowledge of products to a minimum and you can barely conceal the fact that you do not know a lot about the product you want to sell to your clients.
  • Inadequate Content Creations : Having little knowledge about a product, hinders the quality of content you disperse. Despite not having adequate information about your products, it could also reduce the contents created for your products. Too many contents strains you and therefore limits the quality of contents to be promoted and created for your products. The fewer the products the easier the leads.
  • Lack of Concentration : Having too many products could get you off balance, the number of ads you have to monitor, leads, prospective clients and impressions of your products and how your customers feel about your products. Having too many products may be too much for you. It pays to stick to one or two niche you are interested in and work towards marketing it.

You will enjoy every single bit of it when you are focused on one or two products to sell. You present yourself more coherently.

Creating The Wrong Content

Creating the wrong content type will absolutely reduce your sales. People love to understand that you are aware and benefiting from what you’re offering them

Your content must be easily understood and pass the message in simple and understanding language.

For instance, Facebook gives you access to different types of ads, such as image ads, Carousel ads, video ads etc. Choosing the right ad type for your product can be tricky, despite that, putting on the right content can be trickier. The same goes for poster ads.

The Right content should have the following quality
Straight to the point

Your client is supposed to get the idea behind your poster or ad as soon as he sets eyes on it. He or she is supposed to be gripped to a halt to get the full message of your ad from the very first glance.

Muddling up your ad with so many texts, images and characters would make your ad noisy and indecipherable.

Top 3 Affiliate Marketing platforms

Source : Digital Marketing Skill Institute


In Nigeria, Expertnaire reigns as the foremost and popular digital marketplace where creators of digital products get more sales and connect with more customers via the platform and network of high performing affiliates.

Source : Expertnaire

On the Expartnaire platform, lots of people connect, buy and sell digital products. These digital products are on constant demand about and around the world.

Accounting for over 100, 000 quality products sold, over 30, 000 affiliate marketers and over 70 product creators, Expertnaire boasts of a marketplace where different variety of goods are sold, building opportunities too for individuals who can create quality products.


Effective tracking system that helps the affiliate marketer to keep track of the sales of his or her product ts through.

You are highly honoured as affiliate marketer, your role is clearly defined and all you need do is to make sales.

Compensation is not an issue as they boast of the best compensation system. The affiliate marketer makes 50% commission for the sales of these products.

It is very flexible. The screening system for products on expertnaire is tight and so long as you know what you have to offer, your product is sure to pass the test of time.


  • Digital Products Only: Expartnaire only allows for the sale of digital products. In case your network are lovers of physical products and goods that can be diminish, you may have to think about it for a little second longer.

How to get Started

Check on your browser for the Expertnaire.com, then click on Become an Affiliate Button, Follow the steps involved and you are good to go

Remember on Expertnaire, you are to pay a yearly renewable fee of 10,000 as an affiliate


Second ranking in the Affiliate world in Nigeria is the Learnoflix Affiliate marketplace. Learnoflix is an affiliate and online networking platform that teaches and also partners with affiliates selling top notch digital products.

Source :Egtechblog



  • As a marketer under Learnoflix affiliate platform, you get the cool opportunity to be trained and prepared for the affiliate business through tutorials and courses.
  • It provides for you a market to sell your products.
  • As a Learnoflix Marketer, you do not really need to go through the stress of getting influencers and blogs to get prospective clients, LearnOflix, shows you opportunities and markets to sell your products.


Digital Products Only : On LearnOflix, the products, you choose from a variety of digital products and courses that are on constant demand.

How to register

You have got to Partner with LearnOflix by applying to join the affiliate program.
Watch the marketing tutorials to complete your training.
Choose a hot selling product to promote from the Learnoflix digital store.
Create contents for your product,
Get traffic
Earn 50% commission on each sale.

There are lots and lots of affiliate programs to choose from including,

  • Amazon Associates
  • Fiver Affiliates
  • GiddyUp
  • ShareAsale
  • And a host of others.


There are different affiliate programs to pick from, whichever you choose. Your aim of making cool cash is possible.

As it is said, every human endeavour requires dedication. Affiliate Marketing too, would require that you put in dedicated efforts towards marketing your products.
The good thing is, it is easy, it can be done in your leisure and it requires less exertion.

affiliate marketing Business

Affiliate Marketing Success: 7 Steps to Making 7 Figures Monthly With Expartnaire

Affiliate Marketing is one business model that has created tons of millionaires in the last two years.

Lots of young Nigerians have thousands of testimonials of how they have been making money weekly with affiliate marketing and have quit their jobs to make money online fully using this really simple business model.

If you’ve been looking for a way to make money online in 2022 without having to quit your job or spend so much money. You don’t even need weeks and months to learn this skill. All you really need is a few set of instructions and the willingness to follow through.

In this post I’m going to break down what this business model is, what it entails, who is it for and 7 steps you should take today to make your first million using this model.

What is affiliate marketing?


Affiliate Marketing summary

As defined by the online Oxford Dictionary, affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. Wikipedia puts it in another way, it describes it as a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

In simple terms, your job as an affiliate marketer is recommending helpful products to people who need them and can afford them, and when those people do make a purchase, you get a set commission.

Toyin Omotosho. Founder of Expartnaire

So the way you make money as an affiliate is by getting paid when someone buys a product you recommend to them. One way or the other we have recommended products to friends, the only difference is that we probably didn’t get paid for it.

So why not get paid heftly for telling a friend to go buy some product they need right?

Unlike other business models, you don’t have to quit your job or have a physical shop or store.

You might be asking is it online? It’s both offline and online. However we would be focusing on the online version of affiliate marketing which is more popular and the subject of this post.

Here you simply find an affiliate platform and create an account on it, check out the products and get your unique affiliate link for each products which is what you’ll be using to recommend products.

Who can be an affiliate marketer?

Affiliate Marketing is for everyone who has what it takes

The popular saying is that anyone can become an affiliate marketer. This is both right and wrong. It’s right because it’s not restricted to any age, gender or personality. But it’s also wrong because not everyone is suited to this business model.

Selling other people’s digital products is a business model that requires you to learn advertising, lead generation, funnel building and closing skills.

Let’s talk about all these one after the other.

Advertising is the process of showing your business or products to strangers with the hope of converting them into customers.

Lead generation is the process of getting people to know, like and trust you. It’s a process where you incite those strangers who see your ads to want to know more about your product. Here you give them some useful, valuable item in exchange for their contact details.

Lead generation summary

The Sales Funnel is the process a customer takes from learning about you and your products to making their first purchase from you as well as recommending you to family and friends. Creating a seamless sales funnel that makes it very easy for the customer to buy from you is very paramount in affiliate marketing. This is because if your funnel works then you spend less in getting potential customers.

Simple sales funnel process

Lastly let’s talk about your closing skills. Closing simply refers to sealing a deal, i.e a customer makes a purchase from you. The better you are at closing leads I’m getting them to buy from you the lower your cost per purchase or average order value.

One of the most important skills in Affiliate Marketing is closing skills

Get started with affiliate marketing

So how do you get started with affiliate marketing? It’s really very simple all you need to do is choose a reliable platform, register and select a product of your choice, get your unique affiliate link and start promoting.

Getting started Affiliate Marketing

Choosing your affiliate platform


The are so many affiliate platforms. Some well known ones include jvzoo, learnoflix, clickbank, CJ affiliate and Expartnaire. Most of these platforms are international platforms and have long existed way before the digital products boom of 2020.

Affiliate Marketing platforms

Expertnaire was created by Toyin Omotosho in 2017 and was the first Nigerian affiliate platform. Toyin Omotosho is among Nigeria’s top 10 digital marketers and has helped to change the lives of hundreds of Nigerians.


In Nigeria today, Expertnaire is the most trusted Affiliate Marketing platform with over 60 different digital products covering different niches from making money online to advertising, e-commerce as well as weight loss.

When you register it also comes with a course that helps you understand how I feel it marketing works and gives you some basic skills required to profit in the affiliate marketing space. This is one big advantage Expartnaire has over other affiliate programs such as Lenoflix. It also boasts of being the largest platform for affiliate marketers in Nigeria.

But the biggest advantage of Expartnaire over other platforms is that it accepts and pays with our local Nigerian banks. With other platforms, you have difficulties such as ATM card not acceptable, not able to pay to your local bank and so on. Expartnaire solves all that.

Digital products you can sell

Some of the digital products hosted on Expartnaire include

DiPPS. This is a product by one of Nigeria’s top internet marketer, Nnamani Czar and it shows you how to create and sell your own digital products. It goes for ₦50,000, with a 50% commission, meaning if you sell this, you get a commission if ₦25,000. Not bad enh.

72ig. The 72 hour implementation course is the brain child of Expartnaire founder Toyin Omotosho and it shows you how to profit from affiliate marketing. Going for ₦60,000 with a 50% commission as of the time of this write up, it’s the highest selling digital product in Nigeria today.

Ecom money bag by Jonathan Melody is one of the best courses for those venturing into Ecommerce in Nigeria. It goes for ₦25,000 with a 40% commission.

– and lots of others.

Why you should start affiliate marketing

Reasons to start affiliate marketing

1- Doesn’t consume your time. This business model will require no more than 2 hours per day of your time. If you learn how to automate it, you could even be spending less time. All you have to do is promote you affiliate link using a post or Video.

2- Easy to scale. Unlike other business models that require so much money to scale, affiliate marketing does not. To scale you simply need to reach more people. The more people seeing your products, the more who buy. You don’t need a new website or anything else. You just need to get more leads by increasing ad spend.

3- Makes money with ease. If you’re looking for an easy way to make money without having to work so hard, or for so long hours, affiliate marketing is perfect for you.

4- Can be done from anywhere you are.
Because you mostly work with just your mobile phone and create content that helps people to buy your product which you are promoting that means you can work from anywhere at anytime. It may surprise you to know that even while sleeping you can be making sales.

5- It’s here to stay. Affiliate marketing is a business model that is here to stay. Simply because the sale of digital product is only rising there for affiliate marketing in the digital industry will continue to rise and will be around for a very long time.

6- You don’t need to own any product. This is probably the most important part and I should have led with that but as an affiliate marketer you don’t need to own any products you simply pick and already established products promote it and get a hefty commission. The sweetest deal is that you are not even responsible for refunds or guarantees. Which means once the sale has been made even if the customer does not end up appreciating the product I want a refund you do not get to refund your commission the refund is done by the owner of the product.

See what others have made in sales and commission.

Let the pictures talk.


There are hundreds of others just like these.

The 7 steps to 7 figures in affiliate marketing

Affiliate Marketing Success steps

There are over 30 thousand affiliates, yet less than 2 thousand of them are actually profiting from this business model. The reason for this is multifold.
1 – they don’t implement what they learnt
2- they don’t have a working strategy

But for you it would be different because here are 7 strategies you should implemt to making 7 figures monthly.

STUDY – I study all the materials, books and other items. Studying these materials build your closing skills and build your ability to communicate with people and get them to know like and trust you before they even decide if they should buy from you or not.

The Importance of studying is that people will ask you a lot of questions concerning the products and if you have little or no knowledge on it it will show and they will not want to buy from you. studying those materials will make you knowledgeable in your chosen niche.

CHOOSE A PROFITABLE NICHE – My best niches are weight loss, making money online and relocation niches. They are evergreen niches, meaning they always bring in sales irrespective of economic times.

For best results, you should focus on one of those niches.

DETERMINE WHAT PART I PLAY – Affiliate Marketing has so many parts. Trying to do everything will make me inefficient. I Simply FOCUS ON CONVERSIONS.

You should focus on closing and converting customers that come to you and automate all delegates other parts of the business.

OUTSOURCE THE REST – once I’ve chosen what part I will focus on I simply outsource the rest to other people.

GET LEADS CONSISTENTLY – to ensure I keep making sales I simply keep bringing in Leads by running Facebook ads.

POST VALUABLE CONTENT – I consistently update valuable content on my WhatsApp status which also brings in sales.

FOCUS ON GETTING 5 SALES PER WEEK – every week I have a goal of closing at least 5 leads.

5 sales * ₦30,000 = ₦150,000

There you have it. Here’s my 7 point secret strategy to making ₦150,000 every week.

Get started now – an offer you cannot refuse.

Want to get started? Grab this free book that gives you a crazy offer you cannot say no to, and helps you avoid all the traps affiliate marketers fall prey to.




affiliate marketing Business Facebook ads

Can I start my affiliate marketing without a website? 5 Must have tools for success in Affiliate Marketing

Affiliate marketing has become one of the easiest ways to earn huge amounts of money legally in a very short amount of time in the last 3 years.

With the advent of Covid-19 and the massive loss of lives and livelihoods, people start turning to knowledge sales and acquisitions. Even though affiliate marketing has existed for a long time, it has increasingly become popular after the covid-19 pandemic.

What is affiliate marketing?

Source : Waypoint Digital

Simply defined as the process of marketing and selling a product you do not own for a commission which is a share of the sales price. Better put, it’s the process of recommending helpful products to people who need it and can afford it.

Contrary to popular description, affiliate marketing is not a skill. It’s a business model that requires a combination of several skills.

One good thing about this business model is that as an affiliate marketer you do not require a ton experience or an office to start.

Affiliate marketing offers you leverage over other business models as it is flexible to run, you are offered a variety of products to choose one or more to sell as you please.

All that is required is learning how to show your products to the right people and that requires a couple of tools.

Must I use a website?

Source : NLT of NYC

While having a website isn’t mandatory it’s certainly advantageous. Having a website allows you show another touch point to your potential customer. This means you can showcase how your product works and testimonials of your products.

Such a website when designed properly will definitely increase your conversion rate.

The Affiliate Marketing First steps

These refers to the actions an affiliate marketer is supposed to take after he has chosen a product for his prospective clients.

Step 1 – Registration

The very first step is to choose a platform, such as Expartnaire. When registering using this platform, you also get a course on how to sell massively as an affiliate marketer. You can learn more about this here

Step 2 – Product

Affiliate marketing is basically about presenting your audience with the right offer and getting a commission for that. For this transaction to take place, there has to be an irresistible offer or better still a product. On Expartnaire today, the highest selling product is the 72hr income Generator. This course shows you how to generate money with affiliate marketing in 72 hours.

Step 3 – Targeting

Every affiliate marketer needs to know who his customers are. What do they need and how the product he has will satisfy his clients. What are their age range and where is he likely to find them? When you have done this, it becomes easier to get the customers to see your product. These are called demographics.

You can learn more about targeting and demographics here.

Step 4 – Positioning

That is the marketing essence. The clients for this product abound. The crux is on the affiliate marketer to present the product to the customer as the solution to his/her desire and and get them to pay for the product.

Five Must Affiliate Marketing Tools

Advertising Platform

The choice of advertising platform is very important to the affiliate marketer. This is important because it determine who the advertiser can target and how much he or she would spend.

Source : avada

Platforms like Facebook and Google can reach a wide range of audiences, while a platform like TikTok would generally be better suited to generation Y and Z as these are the major age groups on TikTok.

It’s also cheaper to advertise on Google and Facebook and more easily accessible as compared to TikTok, Bing, as well as other as platforms that are not accessible in many countries.

Your choosen affiliate marketing platform helps also can be used to carry out research. This means when carrying out customer identification, you could learn more about your target customer by watching their interractions on the platform.

Note; it’s wiser to carry out customer research based on the product before attempting to choose an affiliate platform. Understanding who your idea customer is for that product should be the very first step in affiliate marketing.

When choosing a platform, choose one with a wide reach and low cost per thousand impressions. As of 2022, Facebook has the lowest cost per thousand impressions and has the widest reach of all social networking websites.

I’d definitely recommend Facebook for you, however it’s not without its problems and you should do well to get some training on Facebook ads before proceeding. Click here to find out more.


In Affiliate marketing, traffic is one of your most important tools. Traffic is what generates sales and and helps guage the performance of your business.

But let’s slow down a bit. What is Traffic?

Source : IndeedSEO

Traffic refers, simply, to the number of visitors that visit your website or a specific webpage or lead magnet you are giving out.

Traffic generally refers to the number of visitors, that comes in contact with you or your products through your ad you have used in generating sales for your products.

Traffic is the seed of sales. The more traffic you have, the more likely you are to make any sales. In other words, the more people you have coming through your ad funnel and seeing your products, the more sales you are going to get.

Efforts must be put towards generating Good traffic and these will in turn covert to sales.

There are basically four types of traffic namely;

  • Organic Traffic: This refers to visits to your site gained through the organic search results.
  • Paid Traffic: As the name implies, it refers to all paid ads that optimizes search results of your goods for your clients. Prospective clients get to see your products without literally hing for it.
  • Direct Traffic: This refers to traffic that is generated when clients directly click on your link to buy your product
  • Refferal Traffic: This is traffic or potential buyers that are referred to you from a source you don’t own or have control over.

Creative Ads

Most Marketing efforts, many times, are focused on increasing the number of visits to help increase sales or qualified leads.

Source : Search

Creatives refers to the various adverts that you put together in other to market your product to the public. As an affiliate marketer, your creative is your means of convincing, persuading d influencing your clients with strong reasons why they should check out your products over the different advertising popping out all over their screen.

These creatives could include Video, image adverts, Collection adverts, it can also be a mix of images, videos, audio, and other formats that get delivered to users.

Creatives as the name implies must grab the viewers attention, be concise and straight to the point. When your creatives are well delivered and served, your prospective clients, will automatically get the idea behind the product in one view.

Creating creatives for your products can be so much fun as you get to explore the different elements that your product ad will comprise of. Your creative as a tool is your means of reaching out and communicating to your clients.

You can learn more about making creatives that forces your potential customer to click on your ads here.

Product Affiliate Link

An affiliate link is a specific URL that contains the affiliate’s ID or username. This link contains a code that is unique to the affiliate marketer and to that product.

When a visitor checks out a product using the affiliate link, codes are stored on his or her web browser that tells the platform algorithm where that visit came from and to whose (which affiliate marketer) they belong. These codes are stored for 90 days.

Source: Ad Cumulus

This means even if a customer doesn’t buy after going through your affiliate link, but comes back to buy 30 days later, you still get credited the purchase simply because those codes are still active.

Through this link, the affiliate platform can record the traffic that is generated and track the sales of your choosen products.

The advantage of affiliate links is that they track sales and offer opportunity to those who are interested (affiliates) in selling another party’s products to do so without their sales going to someone else.

This is why it’s very important that when you have a prospect, you ensure they visit the product page via your affiliate link.

CRM Tools

Customer Relationship Management tools are one of the must haves for affiliate marketing. These are used to follow up leads and show them just how much the recommended products would change their lives.

Source : Small Business Trends

Some CRM tools you could employ inlcides email marketing and WhatsApp marketing. Others include YouTube marketing and SEO marketing. These tools help you stand out in the potential customers mind and follow them up until they make a decision to buy.

On average, according to research it takes a customer about 7 times of contact with your products before a purchase decision is made. By employing a CRM tool, it makes this contact points cheaper because you don’t have to pay for them.

Learn more about CRM tools here


So there you have it. While having a website isn’t compulsory for affiliate marketing, having one does boost your chances of making and tracking sales as well an enabling you collect leads.

You can learn more about starting your affiliate marketing journey here.

If this post has been helpful or we left out something important, we would love to see it in the comment section.