Author: Sean B Samy

I am a passionate Facebook ad expert for e-commerce businesses and love affiliate marketing.

If you buy a product from any of the links in this website I might get a commission.

Can I start my affiliate marketing without a website? 5 Must have tools for success in Affiliate Marketing

Post author By Sean B Samy
Post date May 18, 2022
No Comments on Can I start my affiliate marketing without a website? 5 Must have tools for success in Affiliate Marketing

Affiliate marketing has become one of the easiest ways to earn huge amounts of money legally in a very short amount of time in the last 3 years.

With the advent of Covid-19 and the massive loss of lives and livelihoods, people start turning to knowledge sales and acquisitions. Even though affiliate marketing has existed for a long time, it has increasingly become popular after the covid-19 pandemic.

What is affiliate marketing?

Source : Waypoint Digital

Simply defined as the process of marketing and selling a product you do not own for a commission which is a share of the sales price. Better put, it’s the process of recommending helpful products to people who need it and can afford it.

Contrary to popular description, affiliate marketing is not a skill. It’s a business model that requires a combination of several skills.

One good thing about this business model is that as an affiliate marketer you do not require a ton experience or an office to start.

Affiliate marketing offers you leverage over other business models as it is flexible to run, you are offered a variety of products to choose one or more to sell as you please.

All that is required is learning how to show your products to the right people and that requires a couple of tools.

Must I use a website?

Source : NLT of NYC

While having a website isn’t mandatory it’s certainly advantageous. Having a website allows you show another touch point to your potential customer. This means you can showcase how your product works and testimonials of your products.

Such a website when designed properly will definitely increase your conversion rate.

The Affiliate Marketing First steps

These refers to the actions an affiliate marketer is supposed to take after he has chosen a product for his prospective clients.

Step 1 – Registration

The very first step is to choose a platform, such as Expartnaire. When registering using this platform, you also get a course on how to sell massively as an affiliate marketer. You can learn more about this here

Step 2 – Product

Affiliate marketing is basically about presenting your audience with the right offer and getting a commission for that. For this transaction to take place, there has to be an irresistible offer or better still a product. On Expartnaire today, the highest selling product is the 72hr income Generator. This course shows you how to generate money with affiliate marketing in 72 hours.

Step 3 – Targeting

Every affiliate marketer needs to know who his customers are. What do they need and how the product he has will satisfy his clients. What are their age range and where is he likely to find them? When you have done this, it becomes easier to get the customers to see your product. These are called demographics.

You can learn more about targeting and demographics here.

Step 4 – Positioning

That is the marketing essence. The clients for this product abound. The crux is on the affiliate marketer to present the product to the customer as the solution to his/her desire and and get them to pay for the product.

Five Must Affiliate Marketing Tools

Advertising Platform

The choice of advertising platform is very important to the affiliate marketer. This is important because it determine who the advertiser can target and how much he or she would spend.

Source : avada

Platforms like Facebook and Google can reach a wide range of audiences, while a platform like TikTok would generally be better suited to generation Y and Z as these are the major age groups on TikTok.

It’s also cheaper to advertise on Google and Facebook and more easily accessible as compared to TikTok, Bing, as well as other as platforms that are not accessible in many countries.

Your choosen affiliate marketing platform helps also can be used to carry out research. This means when carrying out customer identification, you could learn more about your target customer by watching their interractions on the platform.

Note; it’s wiser to carry out customer research based on the product before attempting to choose an affiliate platform. Understanding who your idea customer is for that product should be the very first step in affiliate marketing.

When choosing a platform, choose one with a wide reach and low cost per thousand impressions. As of 2022, Facebook has the lowest cost per thousand impressions and has the widest reach of all social networking websites.

I’d definitely recommend Facebook for you, however it’s not without its problems and you should do well to get some training on Facebook ads before proceeding. Click here to find out more.

Traffic

In Affiliate marketing, traffic is one of your most important tools. Traffic is what generates sales and and helps guage the performance of your business.

But let’s slow down a bit. What is Traffic?

Source : IndeedSEO

Traffic refers, simply, to the number of visitors that visit your website or a specific webpage or lead magnet you are giving out.

Traffic generally refers to the number of visitors, that comes in contact with you or your products through your ad you have used in generating sales for your products.

Traffic is the seed of sales. The more traffic you have, the more likely you are to make any sales. In other words, the more people you have coming through your ad funnel and seeing your products, the more sales you are going to get.

Efforts must be put towards generating Good traffic and these will in turn covert to sales.

There are basically four types of traffic namely;

Organic Traffic: This refers to visits to your site gained through the organic search results.
Paid Traffic: As the name implies, it refers to all paid ads that optimizes search results of your goods for your clients. Prospective clients get to see your products without literally hing for it.
Direct Traffic: This refers to traffic that is generated when clients directly click on your link to buy your product
Refferal Traffic: This is traffic or potential buyers that are referred to you from a source you don’t own or have control over.

Creative Ads

Most Marketing efforts, many times, are focused on increasing the number of visits to help increase sales or qualified leads.

Source : Search

Creatives refers to the various adverts that you put together in other to market your product to the public. As an affiliate marketer, your creative is your means of convincing, persuading d influencing your clients with strong reasons why they should check out your products over the different advertising popping out all over their screen.

These creatives could include Video, image adverts, Collection adverts, it can also be a mix of images, videos, audio, and other formats that get delivered to users.

Creatives as the name implies must grab the viewers attention, be concise and straight to the point. When your creatives are well delivered and served, your prospective clients, will automatically get the idea behind the product in one view.

Creating creatives for your products can be so much fun as you get to explore the different elements that your product ad will comprise of. Your creative as a tool is your means of reaching out and communicating to your clients.

You can learn more about making creatives that forces your potential customer to click on your ads here.

Product Affiliate Link

An affiliate link is a specific URL that contains the affiliate’s ID or username. This link contains a code that is unique to the affiliate marketer and to that product.

When a visitor checks out a product using the affiliate link, codes are stored on his or her web browser that tells the platform algorithm where that visit came from and to whose (which affiliate marketer) they belong. These codes are stored for 90 days.

Source: Ad Cumulus

This means even if a customer doesn’t buy after going through your affiliate link, but comes back to buy 30 days later, you still get credited the purchase simply because those codes are still active.

Through this link, the affiliate platform can record the traffic that is generated and track the sales of your choosen products.

The advantage of affiliate links is that they track sales and offer opportunity to those who are interested (affiliates) in selling another party’s products to do so without their sales going to someone else.

This is why it’s very important that when you have a prospect, you ensure they visit the product page via your affiliate link.

CRM Tools

Customer Relationship Management tools are one of the must haves for affiliate marketing. These are used to follow up leads and show them just how much the recommended products would change their lives.

Source : Small Business Trends

Some CRM tools you could employ inlcides email marketing and WhatsApp marketing. Others include YouTube marketing and SEO marketing. These tools help you stand out in the potential customers mind and follow them up until they make a decision to buy.

On average, according to research it takes a customer about 7 times of contact with your products before a purchase decision is made. By employing a CRM tool, it makes this contact points cheaper because you don’t have to pay for them.

Learn more about CRM tools here

Summary

So there you have it. While having a website isn’t compulsory for affiliate marketing, having one does boost your chances of making and tracking sales as well an enabling you collect leads.

You can learn more about starting your affiliate marketing journey here.

If this post has been helpful or we left out something important, we would love to see it in the comment section.

Tags affiliate marketing, affiliate marketing in Nigeria, Can I start affiliate marketing without a website, Facebook ads manager, is Affiliate Marketing safe, platforms that support affiliate marketing

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6 Things You Must Know Before Starting An E-commerce Business in Nigeria

Post author By Sean B Samy
Post date May 16, 2022
3 Comments on 6 Things You Must Know Before Starting An E-commerce Business in Nigeria

Starting An E-commerce Business in Nigeria can be daunting and tasking for any newbie. In Africa, most people pay on delivery and sometimes they cancel at anytime.

Some E-commerce business agencies have lost millions just chasing people who showed interest and never turned up to collect the business they ordered, others start arguing on price of something they previously ordered online, a third set, simply switch of their mobile phones.

That said, starting an e-commerce business while very profitable comes with a myriad of challenges you must navigate and overcome if you’re going to be successful. There is a common among among E-commerce business owners that the business isn’t for the faint-hearted.

Let’s look at 6 things you know before starting an E-commerce business in Nigeria or any other African country.

1. You must understand your customer.

Ideal customer

Ideal Customer

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”.

–

SAM WALTON – TRAVIS BIGGERT

Understanding your customer is truly the gold of marketing and sales. If you can understand what makes your customer remove his hard-earned money and pay for a product or service, you have the key to selling anything on earth.

But when it comes to e-commerce in Nigeria however, understanding the customer helps you just as much as them. Customers can be very wonderful. After placing and confirming an order, on transit to the delivery point, the customer can simply switch off his mobile.

This has happened times without number, other time, on getting to the delivery point, the customer simply beings to negotiate on price. Understanding the customer helps you to develop the much needed patience and fortitude required to prosper in the E-commerce business in Nigeria.

2. You must understand the product

” Don’t find customers for your products. Find products for your customers.

–

SETH GODIN

Products

What does your product do for your customers? What are the angles you can use to market your products? Who would be attracted to images of your products? What different ways can you use your product? What are people already saying about your products?

Knowing your product inside out is one secret that will help you to be able to convince your customers in your sales pages and make them know why they must get that product and get it today.

The better you understand your product, the easier it would be to market it.

3. Your pricing

Pricing

Pricing is one of the most important things to take seriously when starting an e-commerce business. This is because it would determine whether you make profits, break even or losses.

You’re into business to make profits and you’ll easily run out of funds if you don’t replenish operational funds used.

Some things that affect pricing that you must consider include

• Advertising cost

• products cost

• delivery cost

• profit margin

• management expenses

Understanding all these would help you know how much your pricing should be.

Pricing will also help you determine what type of products to sell us some product you can actually sell 2X, 3X or 10X the original price, while others would only sell at 1.2X or 1.5X the price.

4. Choose The Location You Can Comfortably Cover

Location

Like everything else, Delivery within Nigeria has its troubles. Most startup E-commerce business do the same mistake of attempting to deliver nationwide without first understanding and putting in place systems to ensure efficiency.

This usually leads to undue stress on the business and the business person pulls out. In Nigeria some areas are not easily accessible and require a higher amount to reach. By attaching a fixed price to all products as delivery fee it might not be enough to cover for some specific areas. This definitely means you will start to run at a loss or money will be deducted from your profit.

When starting an e-commerce business in Nigeria, choose a suitable geographic area you can cover comfortably. This would definitely be less stressful and would help you understand the profitability of the business before attempting to scale.

5. Choose a singular role – outsource the rest.

Choose a singular role

A big mistake most e-commerce business persons do is trying to do everything by themselves and get all the profits. This is the surest way to lose the business.

Trying to do everything yourself with where you can and the purpose of doing the business becomes defeated.

The best thing to do is to divide your business into functional parts and understand the number one rule you should play in your business for you to be profitable and for the business to continue and outsource every other thing.

You could decide to manage a business and outsource call the other component parts such as delivery, product sourcing, packaging, and advertising. Doing this enables you to stay longer, endure less stress and effectively run and manage the business.

Never attempt to do every part of a business by yourself.

PS if you are looking for an e-commerce expert to help you run Facebook or Google ad, I’d recommend Sean B Samy

6. Learn directly from The Experts

Learn from experts in the industry.

Most people wake up and decide to go into a coma without any prior training or understanding the perks of the business. This is one surefire way of losing money.

When attempting to go into an e-commerce business in Nigeria and show you learn from an expert or someone who has been there and been successful. Like a mentor once told me “there are some things you can never learn on Google”.

Learn from experts, buy trainings and YouTube. The more actionable, practical knowledge you have, the less mistakes you make.

Click here to learn more about starting a profitable E-commerce business in Nigeria.

Now that you know exactly what to do to start your e-commerce business I wish you great success.

What has been your down experience in e-commerce. Kindly tell us in the comments section. We are dying to hear from you.

Tags beauty products, business, business in Nigeria, delegate, e-commerce in Nigeria, e-commerce niche, expert, Facebook ad expert, Facebook ads, ideal customer, location, products

Business

Is affiliate marketing legit? Six things to know before starting your affiliate marketing business

Post author By Sean B Samy
Post date May 14, 2022
1 Comment on Is affiliate marketing legit? Six things to know before starting your affiliate marketing business

You have made up your mind that you want to be your own boss. You desire to control your income and ease yourself the stress of waiting for a salary that never satisfies and even though there are other business models such as e-commerce and cryptocurrency, you have chosen affiliate marketing as the business of choice.

That being said, let me tell you six things you need to know before you start your affiliate marketing business.

Saying the world has gone digital would be an overstatement of the truth. Welcome to a world where networking and the ability to handle your network is power. Online statistics has it that 30.9% of online businesses are fake as of 2020.

You might get septical about what are the guarantees of venturing into Affiliate marketing and if it would be a wise investment.

Affiliate marketing has been around for a long time, it was made popular by Amazon through pay-per-click on products sold by affiliates.

What exactly is affiliate marketing?

First, we have to understand the very concept of Affiliating and marketing as a whole.

Marketing is exploring and providing value for target audience. This value could come in form of goods and services, tangible or digital (or intangible). In simpler words, it is providing goods or services to those who need them.

Affiliating is another word for partnership. It is coalition with a larger firm based on certain conditions. There are terms to this partnership, that is, you play your part, they play theirs too. This terms could he paying you a fixed fee or paying you on commission.

Affiliate marketing can be simplified into simples terms; that is you earn a commission for marketing another person’s or company’s products.

Simply put, it is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services.

The affiliate ( third-party marketer) simply searches for a product they enjoy (have some knowledge about and feel comfortable marketing), then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links.

Affiliate links are unique links that distinguishes one affiliate marketer from the other. The affiliate link is unique for each product and to each marketer. This means two different marketers can market the same product with different links and have their records tracked independently.

Affiliate marketing differs from the pyramid business models and differs from e-commerce. The only thing you do as an affiliate is sell a digital product and get commissions.

Digital products are virtual products, or better put, information products. You can touch them, hence the term virtual, but these give you some actionable processes, steps and information that you could use to achieve some result. In general terms, ebooks, movies, teleseminars, video trainings are all digital products.

The digital product industry is among the fastest growing industry in Nigeria today, coupled with affiliate marketing, sales of digital products is at its highest ever and set to continue growing.

That said here are 6 things to know before starting an Affiliate marketing business.

Your product
Your Customers
Your space
Your Brand
Profit
Risks

Product

Simple. Digital products, goods, etc. The list is endless. As stated earlier, your duty is to advertise these goods and you are paid a commission for the sales made. These products are already having a high demand by people around you. They don’t get spoilt or damaged during delivery, no need to worry about how the customer likes the products, the company will take care of that.

There are varying products, as well as various companies running affiliate programs, such as Expertnaire, Amazon, Learnoflix. Find out the one that suits you and you are passionate about and dive into it.

In Nigeria, Expartnaire is the most popular affiliate marketing platform and best suited for the Nigerian market. The most popular affiliate product in Nigeria as of 2022 is the 72IG course, others are Canada Relocation Blueprint, Ecommerce Leverage Advantage, Facebook Ads Implementation Course, among others.

To promote a product, simply register as an affiliate on Expartnaire, select the product you wish to promote, get it’s unique affiliate link and start promoting. You can learn more about becoming a successful affiliate marketer here.

Customers

Do you bother about the people you would sell to? You might be worried about how you would get clients & customers to hear about and buy the products you’re recommending.

You have to remember that lots of people are harnessing the social media and your products have a ton of people who need them. Your job is to advertise these products and reach out to people interested in what your offer and close the sale. The company takes care of everything else.

Now, finding customers is easier said than done and here are 2 ways to get interested people to check out your offers.

– Organic Traffic method. Here you actively post in groups or other public places about your product and educate people about it. This method is time consuming but works, as well as doesn’t require spending money.

People who indicate interest are then taken to your WhatsApp or some other form of more intimate messaging where you can close the sale. This method is slow and only advisable when you’re new to affiliate marketing. For pros how ever consider method two.

– Paid Traffic Method. This method consumes a lot of money but can be used to scale your fillet marketing business superfast. What do you need to do here is create a lead magnet ( some high-value material which could be an eBook or a video describing your product and giving some other valuable information about your product) and giving it out for free.

Then you are advertising an offer to give out your lead magnet for free to anyone who exchange their contact information with you. Using this method lots of people get your lead magnet and reach out to you, wanting to buy the products through your link. This process is faster and even though it consumes a lot of money (which will be spent on advertising), the rewards are massive.

Your space

The online space is your workplace. You have different media handles as tools with different audiences who seek ways to making profit out of their stay on the online space.

However do not fall into the common trap of trying to reach everyone, everywhere. Instead focus on only 2 social media channels that give you the best reach and promote your products there. Personally I would recommend LinkedIn and Twitter. Twitter specifically, gives one of the best organic reaches of every single platform out there.

Your online space must be fully optimised to show that you are an expert in that industry in which you sell products full stop no one is going to buy from someone who doesn’t look like what he sells. Imagine trying to buy weight loss pills from a very fat man, it just shows that the weight loss pills never works. If you are going to actively attract potential buyers you must clean up your social media handles and look like the part you are trying to sell.

Your Brand

In simple terms, your brand is the entirety of things you do that represent your business. You are an Affiliate marketer, that’s good. You have got a business that can earn you money in five figures. But it’s not a sit-down-and-do-nothing-business. There is work to be done.

You have to create content, create a network, get traffic on your site. Give useful content and advice’s, build your personal brand to be about the product you’re selling. That way you help build, gain and cement trust from prospective and current clients.

So how do you go about this? Irrespective of whether you use the paid traffic method or not, you should create a content calendar where you constantly update value-laden posts on your social media handles. To do this you must be knowledgeable in your niche, this requires you reading and studying materials of the product you wish to sell.

Next, you have to master communication and closing. You must learn to be patient with questions of your potential customers and learn to respond to messages with courtesy.

Profit

You have got profit to make from the sales you make. That after all is the essence of being an affiliate marketer. Since You are basically paid per sale, when choosing a product to promote, you should consider the prophet you’ll be making from that products. This takes into account how much will be spent on accumulating customers. If little to no profit is left after spending to get a customer, then the product isn’t worth promoting.

For example, let’s examine the 72ig course, that is the most sought after product on affiliate marketing. For each sale of the 72ig product, you make 50℅ commission on it. As at the time of writing this post, the 72 IG course goes for ₦60,000. This means for every successful sale you make ₦30,000. Depending on how good you are in advertising you might be spending more or less in acquiring customers and closing sales. You must factor that into your profit and decide if that course/ product is what promoting.

The easiest formula to increase your commission, is through increased sales, the more your sales, the more your commission, the more your commission the more your profit. Simply put make more offers and get more people to see your offers. That is basically all.

You should also note that you don’t need to buy a product before you can promote it on Expartnaire.

Risk

All business are risky, but affiliate marketing could be one of the safest business ever. Why?

One, you don’t own the products. You are not liable for it integrity this simply means if there is a problem with the product you are not to be blamed. The buyer simply takes up his grievance with the product creator.
Two, you do not store or transfer the products. Simply put since we are dealing with digital products the buyer gets the product directly from the product creator and you as a middleman do not handle storage or delivery. Even in case of physical product you do not handle storage or delivery you simply connect buyer to seller and get your commission.
Three, you are not liable for refunds. In case of grievances with the products, The seller is responsible for making refunds as well as keeping to guarantees.

With all these awesome advantages are there any risks? Well yes!

For one, you will need to learn how to close a potential client. This means you must work on your closing skills regularly by learning and implementing. Failure to close properly means you will have a ton of leads which you have spent money and time acquiring and no sales.

Secondly if the product you decide to promote is crappy, since people do not know the content creator, instead they know you, they are likely going to tag you as crappy. However on a platform like Expartnaire, products are vetted for sincerity and results before they are allowed to be on that platform. So you need not worry about this.

Thirdly, if you will be running paid advert you must learn how to advertise properly. Failure to properly advertise at a good rate will mean spending a lot of money without achieving complimentary results.

Away from the risks, the gains are inexhaustible, the profit margin is high, the risk is far reduced. You can make gains through affiliate marketing even when sleeping, the secret, delegate the task, create an ad and see wonders.

The Affiliate Marketing business model enables flexibility, making you your own boss. This means you are free to try out new ways that fit you and you are provided with lot of products to pick according to your niche.

Looking at all these six points so far, it’s safe to say that Affiliate Marketing is one of the safest businesses you can get into in 2022.

Click here to learn more about starting your affiliate marketing journey today.

Tags affiliate marketing, affiliate marketing in Nigeria, brand, branding, e-commerce, is Affiliate Marketing safe, product

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Can I earn money from Facebook Advertising? 3 ways to make money with Facebook advertising in 2022

Post author By Sean B Samy
Post date May 13, 2022
4 Comments on Can I earn money from Facebook Advertising? 3 ways to make money with Facebook advertising in 2022

Facebook advertising has been around for a while now and still reigns as the simplest as well as cheapest online advertising platform today. Even though it has gotten more difficult to advertise on Facebook, it still remains one of the best platforms with the largest reach across varying demographics.

Different advertising platform

While there are hundreds of other advertising platforms such as Google, Microsoft Bing, Yahoo, TiKToK and a host of others, Facebook and Google are the most dominant as of 2022.

So if you’ve been wondering how much and if at all you can make any money from Facebook ads, we created this post to show you three awesome ways for you to make money using Facebook advertising in 2022. Let’s dive right into it.

1. Sell Products with Facebook Advertising

These could be physical or digital products; either way selling products using Facebook ads is one really awesome way to make a ton of money.

Selling physical products using Facebook ads is known as e-commerce and it’s one of the most profitable business models in 2022 crossing in over 4.9 Trillion US dollars in the global market.

Selling physical products requires you to have a store or study suppliers as well as spend a lot of money finding buyers. You also need to have a delivery system in place as well as a payment system.

Some products you can sell range from clothing to adults toys to food and health supplements as well as electronic gadgets. With the demand for products increasing every day the e-commerce market has only started to Bloom. According to the Statista it is expected to grow by 50% to 7.4 trillion US dollars by 2025. This is definitely a market you should not ignore.

The digital product market is not left out of the selling boom. In short the sales of digital products have quadrupled since the onset of the covid-19 and and man’s search for actionable results oriented knowledge has only increased. This has made more people want to invest in knowledge and gaining of practical skills that could be used to up their income or provide some other sort of results such as wellness, weightloss, travel, and others.

Having knowledge in some practical area that has provided results for you and probably a few close friends, you can decide to package this knowledge and sell it as a digital product.

The process to selling a digital product is a little bit more complicated than e-commerce products. Firstly you have to establish authority and credibility as fast as possible. Most people will only buy a digital product if they trust the author.

E-commerce growth by regions of the world.

One way to create such trust and get people buying your digital product is what is known as lead generation. This process involves getting people who are interested in the topic you are trying to sell and nurturing them over a period of time to build trust and to build your authority as an expert or a highly knowledgeable personnel in that field.

For e-commerce which uses direct sales techniques the sales/conversion rate is usually between 1 to 5%, however using lead generation techniques for digital products you have sales of up to 25%. Some tools for carrying out lead generation include email Marketing & WhatsApp marketing. These two tools are used to build what is known as your email or WhatsApp broadcast list depending on which of the platforms you use. It is also worthy of note that you could integrate both platforms.

While selling physical products can make you a lot of money it can also be very tedious especially when it comes to making deliveries full-stop digital products on the other hand require a much longer time to build expertise but once built you can continue making money from the same email list over and over.

That being said with digital products you can fix the price of how much you wish to sell it and you can sell it to anybody around the Globe because you do not have to do deliveries, this is therefore one major advantage digital product has over physical products or e-commerce products. Another advantage is that you don’t have to fear about the product being damaged during delivery or getting lost or stolen. You also do not have to worry about storage space.

So which one should you start? Well that depends on you. Both models will make you a lot of money if done right. To learn more about starting a profitable e-commerce business click here while to learn more about creating your own digital products are making a lot of sales click here.

2. Advertise for clients

Another relatively easy way to make money with Facebook ad is to start your own one-man advertising agency. You can advertise for businesses starting from as low as ₦5,000 naira to as high as 10 million or more. There really is no limit : it all depends on your ability to position yourself and get the right types of clients.

Starting your own advertising agency requires you to have basic knowledge of advertising, copywriting, Facebook ads, web design and analytics.

Alternatively you can build a team to handle the technical aspects while you can simply handle client-hunting. This is far simpler than handling everything yourself. The pitfall here is that you have to be good at people management and putting together a team that have a common goal.

You can advertise for companies, celebrities, small businesses etc. How you position yourself is what will determine the types of clients you get.

The best way to position yourself is by finding a niche and dominating it. For example you could choose to become a Facebook ads agency for brand growth. This basically means you and your team focus on growing different business brands and getting more followers and potential customers for such businesses.

By choosing and focusing on a specific niche you develop a higher credibility, authority, and an ability to demand higher prices. As an icing on the cake, you can easily choose who you want to work with. You are seen as an expert. Remember a jack of all trade is a master of none.

You can learn more about Facebook analytics here and how to advertise profitably on Facebook here.

3. Build and Monetize a following with Facebook Advertising

Facebook ads could be used to build a following online around a topic you are interested in doing business in and then later monetizing that following. This is very similar to building an email list.

This is a slow process and it consumes a lot of money and time however the end result is usually very much worth it.

Building a following is similar to lead generation. It involves dishing out value over an extended period of time to people who are interested in a particular topic or niche that you operate in. This could be done organically but would take over a year to get traction going. You can hasten this up using Facebook likes ads or engagement ads.

These ads are there to help you build your brand image. Using these types of ads, you can build a huge following quickly and start monetizing it using seminars, coaching classes, selling of different products and the likes.

When your page or community reaches a certain number, it starts to grow exponentially on its own and you no longer need to run ads. The algorithm starts recommending your page to people to follow in larger numbers.

Now you should note that you can only run ads on a page, how ever you can run ads to grow a group if you prefer a group than a page. For a group anyone can contribute (depending on settings you choose) and grows ways faster than a page where only you and authorised admins can contribute.

So there you have it, 3 awesome ways you can make money from Facebook Ads in 2022. Want to learn more about Facebook Ads, click here.!