Category: Business

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Business

Top 2 Affiliate Marketing Platforms in Africa in 2022

Affiliate marketing has been the business if choice for most newbies to online marketing and those new to the make money online movement, however having incomplete information has meant alot of newbies are stuck, unable to properly market those products and make the large sums of money they were promised they would.

Source : Pharma-Deko Plc

While affiliate marketing ranks among the top legit online networking business around the globe and you do not need to have much of an experience to start, building on the wrong foundations is costly in terms of both money and time.

This is why we have created this post to enlighten you about the best affiliate marketing platforms in Africa and how to join them, their commissions and which in our opinion and observation is the best.

If you are still having double thoughts about the Affiliate business space, the affiliate model allows you to be your own boss, and still gives you room to do other things you find fun.

What is Affiliate Marketing and how do you start?

Affiliate marketing is simply a business model where an affiliate (marketer) earns a commission for marketing (promoting and recommending) another company’s products. Affiliate marketing involves referring a product or service by sharing it on a blog, social media etc, generating traffic and leads (people interested in that product) for the chosen product and getting paid for it.

Source: New Breed Marketing

As an affiliate marketer you do not need to worry about selling a product. The affiliate marketer’s duty is primarily to bring customers and leads to the product of their desire thereby helping the affiliated company to make sales. Basically yours directing interested traffic to a product using marketing strategies and earning a commission on it.

Your commission is usually a percentage of the price of the product. Most products have affiliate commissions raving from 5% to as much as 95%.

How can you become an affiliate marketer?

Becoming an affiliate is quite simple, the part that requires work is getting sales through and getting them consistently. The first step is to search for a platform that supports your country’s means of payment, this is important because it’s painful to make sales and not be able to withdraw your money.

Source: Make A Website Hub

Choose a Platform

Choosing the right platform may be a big determinant of your failure or success in affiliate marketing full stop when attempting to choose a platform you should select one that gives you the ability to withdraw your money as well as learn on the job.

Since this post is dedicated to figuring out the right platform for you we will come back to this topic in a minute.

Choose a Niche

A niche refers to an area of specialization. What do you want to sell, how suitable are you with this niche or product you intend to sell? What questions do my audience ask me of? What do the network i have currently prefer?

Source : Advantage Affiliates

Choosing a niche makes it easier for you to make choices on the products. When selecting a niche you should focus on evergreen niches such as Money, sex, relationships, business, travel etc. After choosing a suitable niche, you consider the Product

Choose a Product

After successfully choosing your niche you should choose a product which is evergreen.

Source: QuestionPro

While there are thousands of products out there you have to consider if these products have a hungry market at the moment, if you are able to successfully deliver these products to the customers and you have to consider the results these products generate for the customers.

Some things you need to know include:

  • How much do they need it?
  • Does it placate the consumer’s desire?
  • Where do you get this product?
  • Who are your Competition?

At this point you settle into the affiliate business proper. After choosing a niche, you need to check out AFFILIATE MARKETING PROGRAMS. These programs connect you to affiliate businesses who are in need of your service.

In choosing the affiliate company you get affiliated to, here are some things you need to consider

The Product They Have To Offer
The Brand You Desire To Represent
Your Commission.

The Brand You Desire to Represent

When choosing a company to be affiliated to, you have to also take into cognizance, their brand. The brand refers to the message the company seeks to sell to the public of the company, their carriage and their repute and every other distinguishing factor that separates them from others.

Source: Emotive Brand

The Affiliate brand would influence the quality and kind of product they sell and it would reduce the strain of marketing on prospective clients.

Commission

This refers to the percentage profit the affiliate marketer makes from the sales or clicks of any of the products. Your commission is based on the arrangement between you and the affiliated company.

Source : Tapfillate

Affiliate commissions are based on two premises namely;

  • Pay Per Click: This commission system agrees that the affiliate marketer is paid based on the number of clicks he is able to get on the product. Clicks in this sense refers to the number of visitors who visit the affiliated company’s site and click on the affiliate marketer’s product. For each click, he gets his commission.
  • Pay Per Sale; This method is the most popular, the percentage commission is paid to the Affiliate marketer based on the sales. For each sale of the affiliate product, you get paid your commission.

How Much Can You Make From Affiliate Marketing?

There is no limit to how much you can make with the affiliate marketing business model. Just as with any other business you ability to sell determines how much you earn. In Affiliate Marketing, this is dependent on your content, that is how you present your product, your marketing channel, you as a personal brand and the brand you represent.

Source :LeaDyno

You can make five figures, six figures and even more, it all depends on you. It depends on how you make your goods available to the prospective clients and how well you are able to close prospective clients.

Three Pitfalls to avoid as an affiliate marketer

Like every business, the affiliate marketer has his challenges such as how to get his clients to see the offer and how to close the sale.

As a starter in the Affiliate Marketing Business, it is not wrong if you make one or two mistakes while running the affiliate business, however there are some mistakes that are detrimental yet avoidable. Let’s look at some of them shall we?

Putting up too many products

Its cool to have the income coming in bulk and getting increased gains from different products. For the affiliate marketer, too many products could get you confused.
You might be asking, why shouldn’t I put up too much products for sale?

  • It reduces knowledge of products :Your customers and clients deserve to have knowledge about the product you intend to sell to them. Selling more than you can could restrict your knowledge of products to a minimum and you can barely conceal the fact that you do not know a lot about the product you want to sell to your clients.
  • Inadequate Content Creations : Having little knowledge about a product, hinders the quality of content you disperse. Despite not having adequate information about your products, it could also reduce the contents created for your products. Too many contents strains you and therefore limits the quality of contents to be promoted and created for your products. The fewer the products the easier the leads.
  • Lack of Concentration : Having too many products could get you off balance, the number of ads you have to monitor, leads, prospective clients and impressions of your products and how your customers feel about your products. Having too many products may be too much for you. It pays to stick to one or two niche you are interested in and work towards marketing it.

You will enjoy every single bit of it when you are focused on one or two products to sell. You present yourself more coherently.

Creating The Wrong Content

Creating the wrong content type will absolutely reduce your sales. People love to understand that you are aware and benefiting from what you’re offering them

Your content must be easily understood and pass the message in simple and understanding language.

For instance, Facebook gives you access to different types of ads, such as image ads, Carousel ads, video ads etc. Choosing the right ad type for your product can be tricky, despite that, putting on the right content can be trickier. The same goes for poster ads.

The Right content should have the following quality
Concise,
Creative
Straight to the point
Catchy

Your client is supposed to get the idea behind your poster or ad as soon as he sets eyes on it. He or she is supposed to be gripped to a halt to get the full message of your ad from the very first glance.

Muddling up your ad with so many texts, images and characters would make your ad noisy and indecipherable.

Top 3 Affiliate Marketing platforms

Source : Digital Marketing Skill Institute

Expartnaire

In Nigeria, Expertnaire reigns as the foremost and popular digital marketplace where creators of digital products get more sales and connect with more customers via the platform and network of high performing affiliates.

Source : Expertnaire

On the Expartnaire platform, lots of people connect, buy and sell digital products. These digital products are on constant demand about and around the world.

Accounting for over 100, 000 quality products sold, over 30, 000 affiliate marketers and over 70 product creators, Expertnaire boasts of a marketplace where different variety of goods are sold, building opportunities too for individuals who can create quality products.

Advantages

Effective tracking system that helps the affiliate marketer to keep track of the sales of his or her product ts through.

You are highly honoured as affiliate marketer, your role is clearly defined and all you need do is to make sales.

Compensation is not an issue as they boast of the best compensation system. The affiliate marketer makes 50% commission for the sales of these products.

It is very flexible. The screening system for products on expertnaire is tight and so long as you know what you have to offer, your product is sure to pass the test of time.

Disadvantages

  • Digital Products Only: Expartnaire only allows for the sale of digital products. In case your network are lovers of physical products and goods that can be diminish, you may have to think about it for a little second longer.

How to get Started

Check on your browser for the Expertnaire.com, then click on Become an Affiliate Button, Follow the steps involved and you are good to go

Remember on Expertnaire, you are to pay a yearly renewable fee of 10,000 as an affiliate

Learnoflix

Second ranking in the Affiliate world in Nigeria is the Learnoflix Affiliate marketplace. Learnoflix is an affiliate and online networking platform that teaches and also partners with affiliates selling top notch digital products.

Source :Egtechblog

Advantages

 

  • As a marketer under Learnoflix affiliate platform, you get the cool opportunity to be trained and prepared for the affiliate business through tutorials and courses.
  • It provides for you a market to sell your products.
  • As a Learnoflix Marketer, you do not really need to go through the stress of getting influencers and blogs to get prospective clients, LearnOflix, shows you opportunities and markets to sell your products.

Disadvantage

Digital Products Only : On LearnOflix, the products, you choose from a variety of digital products and courses that are on constant demand.

How to register

You have got to Partner with LearnOflix by applying to join the affiliate program.
Watch the marketing tutorials to complete your training.
Choose a hot selling product to promote from the Learnoflix digital store.
Create contents for your product,
Get traffic
Earn 50% commission on each sale.

There are lots and lots of affiliate programs to choose from including,

  • Amazon Associates
  • Fiver Affiliates
  • GiddyUp
  • ShareAsale
  • And a host of others.

Summary

There are different affiliate programs to pick from, whichever you choose. Your aim of making cool cash is possible.

As it is said, every human endeavour requires dedication. Affiliate Marketing too, would require that you put in dedicated efforts towards marketing your products.
The good thing is, it is easy, it can be done in your leisure and it requires less exertion.

Categories
Business

5 Tricks That Help You Get More Done Everyday

 

By Sean B Samy |Ibadan| March 21, 2022

In this post, I want to share with you 5 Tricks that help you get more done everyday. Oftentimes 24 hours is never enough. Before you know it, your day runs out and you haven’t done what you needed to get done.

That’s why I have put together 5 awesome tips and tricks you can use to take charge of your day & save more time.

After all, time is your greatest resource, managing it must be a priority.

That said, let’s check these out.

1 – Start at 5 – The Important & Necessary First

Start early – with the most important tasks first.

Early to bed, early to rise.
Start your day early but also start with the most important tasks for the day.

If you work at the office and your work is one you cannot do from home, start with the most important tasks that can be done at home

To be able to do this more efficiently, you should have a task time table and a working alarm system, but more importantly self discipline.

By starting with the most important task first, you achieve what you want to get done for the day before most people wake up.

2 – Embrace Rituals – Create a daily Time Management Calendar

Start early with a ritual that gets you in the zone.

Starting with important tasks and waking up early is not something you can do easily without developing a ritual or routine.

This takes time and requires constant mental and physical effort on your part until your body has mastered it.

The best way to get your body to follow through is to create a daily time table. Here you list your most important tasks at the top and check then off one after the other when you complete them.

Having a ritual also reduces the streas on your brain and helps you go about your day easily.

3 – Work in Bursts – Set goals & take massive action

Work in bursts of 33 minutes.

Research has found that the human brain and body cannot sustain prolonged working. In short it has also been well documented that working for long hours without well spaced breaks wears down productivity.

The solution to this is to work in sprouts. One legendary copywriter by the name Gary Halbert discovered that he was very productive when he worked in sprouts of 33 minutes and took 10 minutes break.

By focusing and keeping away distractions for a set time and having breaks in between, you can easily get more done in little time.

This is one you should try out.

4 – Avoid Social Media – The greatest time consumer of the age.

Avoid social media. It’s the greatest time consumer of today.

People spend over 6 hours a day endlessly scrolling on social media – liking, commenting, sharing and responding to messages.

While social media is good being that it has brought the world together, if not properly used, it could also become a great time waster.

When you want to be more effective, switch off your data or your phone and work without distractions. If your work requires you to work online, turn off notifications so as to prevent distracting sounds.

Social media companies designed those apps to be addictive and get you to stay on it longer.

Understanding how to focus is slowly becoming the most important skill of the age. Learn to avoid social media when you work.

5 – Outsource Unimportant Tasks

Outsource any tasks that you don’t have to perform yourself.

The secret to saving more time lies in learning what has to be done and is most important, what needs to be done but isn’t important at the moment, what you must do, what anyone else can do for you and what you mustn’t do.

Understanding all these simply gives you the controls over how your time flies and how you decide to spend it.

No matter what work you do, figure out what part is the most important and must be handled by you and what part you can pay someone else to do for you.

Let’s say you work on the office and you must do some calculations and balance up sheets and then after that you must send a report that usually takes you 1 hour to make.

You could do your calculations and teach someone else to do your reports and pay them.

It’s even easier today with the aid of virtual assistants. You can literally get someone to do anything for you, while your channel your time into more profiting ventures.

We hope these tips have been helpful in saving you more time.? Tell us more about how you’ve been impacted.

Don’t forget to check out This article for everything E-commerce in Nigeria.

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Business

6 Business Mistakes I Made in 2021

2021 was a very though year, but also one of the best years of my life. It was also a time of business mistakes and I’d love to share 6 of those.

Let’s dive in

1) Read, Learnt but never Did

I was always reading books, buying new courses, following new mentors but hardly ever implementing what I learnt well enough for it to generate results.

In shorts whenever I stumbled on something that was bringing in money for someone I tried to work on it and if after a month it produced no results I would immediately dump it and go after the next best thing.

In summary I was a jack of all trade, master of none.

When there is no consistent implementation, learning can be a bad thing. Continuous learning without implementation will land you into what’s known as a learning loop. A situation where you keep finding information you believe would help only to find out you still need more information.

The secret to breaking out of the learning loop is to start acting on whatsoever information you have available and tweak as you progress. Another secret that worked for me to break out of the learning loop was to implement the first three ideas I got from any book I was reading and closed the book. That was it.

2. Ignored Lead generation

Probably one of my biggest regrets in business was ignoring lead generation simply because I thought it was too costly to invest in without any immediate results.

So whenever I had a digital product I wanted to make sales immediately. I did not want to spend money and time building a list that could potentially pay me for ever. Very dumb!

Lead generation simply put is a method of getting the contacts of people who are interested in a specific topic and consistently nurturing and growing them to trust you more and see you as an expert in that industry.

Building a list of such people takes time however the rewards are massive. Having such a list means you can consistently talk to these people and have them open your emails or messages without having to pay any money for advertising to reach them. The larger your list is the more money you can make from the list.

3) Did Not Dominate a Niche

If I had to choose an itch that probably hurts me the most it will be this. It took me forever to understand what meeting down is and how quickly it can turn you into a celebrity in your industry.

Since I was jumping from pillar to post Kama I did not have any particular niche I was well known for. In short I was practically well known for nothing. I forgive myself for this ignorance.

The rewards for reaching down our endless, but let’s go through a few.

  • When you niche down you grow very fast.
  • Niching down helps you attract higher paying clients
  • Niching down gives you celebrity status.
  • You can demand more money.

4. Only chased the gold

In 2020/2021 i was jobless,broke, in a new town and seriously in need of money. I literally picked every job that came and had to do it to earn a living. As long as it paid I was game.

The problem with this system was that I kept chasing the money and hardly impacting value in the lives of people. I completely forgot that value equals money. The more money you give out no more money that comes in.

5. Did not build my personal brand

In 2021 I did not take my personal branding serious. Since I was basically doing every job that came and bouncing from industry to industry, I had no specific area of expertise and could not build a brand around it.

Personal branding is what will make those who have never heard of you to hear of you and come to do business with you. Think of the Queen of Sheba coming to visit King Solomon. A queen would have come looking for me Eh?

6. Focused on the skill but not how to sell the skill

Another business mistake I made last year was focusing on gaining new skills but not learning the techniques behind making money out of those skills consistently.

I learnt Facebook ads, Google ads, e-commerce, affiliate marketing, Webdesign, copywriting and a host of others but I was still dead broke. I simply did not know how to sell my skills.

If you’re making any of these mistakes, trust me your solution is really simple. All you gotta do is pick one skill, select a niche and dominate that niche for the next one year.

Irrespective of whether you have results or not devote an entire year of your life to that niche. Learn how to sell your skills and you will never go broke.

Hope this helps?

Want to get into e-commerce but don’t know where to start?

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affiliate marketing Business Facebook ads

Can I do affiliate marketing on Facebook? 4 platforms that support affiliate marketing

Facebook boasts of having the largest social media audience and getting sales from Facebook is certainly amongst the cheapest in today’s competitive market and certainly good for a start of your affiliate marketing business..

Yes! You can market your affiliate business on Facebook. Not only that, you run affiliate marketing on other platforms apart from Facebook. But, before giving you my reasons why you should run affiliate marketing on Facebook or any other social platform, let’s discuss the pros and cons of affiliate marketing.

Affiliate marketing is an advertising model in which a company( or product owner) compensates third-party publishers to generate traffic or leads to the company’s products and services. Simply put, an affiliate helps to generate sales and gets paid a commission for every sale he or she generates. Oftentimes, the commission is a percentage of the sales price.

Affiliate Marketing Requirements

Two things you basically need as an affiliate marketer are the online space and the affiliate product you have to sell.

Online space

This refers to the platforms and media you will use to get to your potential clients. This platforms could be Facebook, LinkedIn, Instagram, blogs, hotsuite, twitter etc.

The product

What product are you selling? It could be digital or physical. Digital products are easier to sell . What digital product do you have to sell?

You have to take note that starting small is good although in the affiliate marketing world, you get a percentage of the amount you sell. This means the bigger the product, the higher your commission. So choose wisely. Irrespective of whatever affiliate platform you choose, you’ll be presented with a wide range of products ( even wider when it’s digital products) to choose from. Often times these products span diverse niches. Choose the products your customers want more. Know your clients and learn their demands and ensure to supply that demand.

4 Platforms that Support Affiliate Marketing

In as much as you can run affiliate marketing on a variety of social platforms, I will be outlining to you three top platforms where you as an affiliate marketer will get more leads and prospectives for the least amount of money

Facebook

Facebook ranks as one of the top most visited and populated social media site used by different people about and around the globe. With its advancement through the ages, Facebook has become a platform where people, companies and businesses connect. Facebook has evolved to occupy not only the social hub of the society but to also provide tools that support different businesses.

As an affiliate marketer, Facebook is a good marketing platform for you. Apart from creating a page for you to communicate with your various potential clients, Facebook provides you the following services.

  • Pages. You can create a page for your business and communicate with your leads as a business entity.
  • Groups. You can connect to a community of people who need your products through Facebook.
  • Ads. When I mean ads, I mean promotion in the very sense of it. Facebook allows you to run sponsored ads that reaches a wide range of prople especially those whom you have designed the the message for.
  • Facebook/Instagram influencers: Apart from this, you can also send your affiliate links to Facebook influencers to help you reach out to more people, potential clients, and those who intend to learn from you.

Tailor Your Ad to Your Audience

You are allowed to design an ad to suit your audience. With the different varieties of ads types made available to you, such as image ad, collection ad, video ads etc, you are allowed to choose, create and build your own ad for your various goals. You can learn how to create high converting Facebook ads here

Send Interested People to Your landing pages.

A re-direct to your landing page. Through Facebook ads, you get people to see the message you designed for them and also redirect them to the landing page for your products. Here you can collect their contact details and follow them up using email or WhatsApp marketing.

LinkedIn

LinkedIn offers you professional tools and a platform to broadcast and sell yourself and products. Being the largest online social business-oriented networking site specifically designed for professionals.

It has over 500 million members, in over 200 countries. It provides you an easy platform to find, connect and link up with leads and prospective clients.

LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections, to the million others who seek your experience.

LinkedIn can also be used for affiliate marketing by showing your expertise in the topic or niche you’re attempting to market in. For example, if you’re promoting a product in the travel niche, showcasing your expertise in solving travel related issues will be advantageous.

The simple way to use LinkedIn to sell affiliate products is to optimise your profile to reflect your knowledge in that niche. Once done, simply using relevant content will generate organic leads. Alternatively, you can run LinkedIn ads and get leads to your sales funnel or landing page.

While this method is costlier, it’ll however give you results faster than promoting using organic methods. However it’s a highly untapped platform as people tend to stay away from it because it’s more professional than social.

The gains of using LinkedIn cannot be overstated though, this is because if you promote high ticket affiliate products, which you should, LinkedIn provides you the best platform to get to professionals with the financial capacity to purchase that product.

YouTube

YouTube is a video based platform owned by Google. It offers its users the ability to upload videos, watch others videos as well as attend live video events.

YouTube when combined with affiliate marketing is a very powerful way to promote products both digital and physical. YouTube for affiliate marketing involves creating videos that explains or shows the benefits of the product you’re promoting and attaching links to learn more or purchase that product in the video description.

As the old saying goes, “show don’t tell”, showing people how the product will benefit them instead of just telling them serves two purposes. One it creates trust because it gives an opportunity for consistency and secondly, it provides an opportunity for you to give proof of action or proof of benefits.

With YouTube, you can run google display ads to get more viewers to see your videos, go ahead to your landing page and then purchase your product.

Twitter

Twitter boasts of one of the best platforms for affiliate marketing. One big advantage twitter has over others is it’s favorable algorithm. With twitter, almost anyone can go viral, this happens less with other platforms such as Facebook or LinkedIn.

Using Twitter for affiliate marketing is simply about dishing out relateable value consistently and letting the algorithm grow your account. As your account grows, so would your sales if done properly.

To promote your affiliate products, you should regularly create high value posts that have the propensity to go viral and attach your affiliate links. Similar to LinkedIn, this creates an air of authority which people admire and follow. The advantage here is that people who will follow you are going to be highly interested in your offer.

With consistency, people will follow you more and buy your affiliate products easily.

Others

The lists of platforms are growing as many people are getting to know the power of the internet and social media marketing.

You can try out Pinterest, Google ads, WhatsApp groups, blogs, hotsuite, the list is ever increasing.

Now that you know 4 of the best Platforms to carry out affiliate marketing, you should check out our “7 steps to making 7 figures with affiliate marketing” article.

Categories
Business E-commerce

Supercharge Your Ecommerce Business – 6 Tools To Help You Scale Your Ecommerce Business

supercharge your e-commerce business
Ecommerce tools

Starting an e-commerce business is not an easy task. You have to get everything right or you’ll end up with a lot of products you can’t sell and a lot of money wasted running advertising. However, there are some tools you’ll need to enable you to Supercharge Your Ecommerce Business and scale with minimum effort.

It’s a delicate business that requires lots of planning and getting offline things in place even before starting to run advertising. In short, running advertising is the last part of the business.

That said, here are 6 tools that would not only help you start your e-commerce business successfully, but would also help you scale up.

1 – Email Marketing Solutions

email marketin can supercharge your ecommerce business
email marketing


Email marketing is the simplest, most cost-effective way of making money as an e-commerce business.

Your email subscribers already know, like, and trust you and simply recommending a product to them is 10X more likely to bring sales than running any sort of advertising.

By adding email marketing to your E-commerce business, you’re creating a passive income source that never runs dry.

While nurturing and growing an email list takes a lot of work, the rewards are massive and long-lasting. However, before starting to grow your own email list, it’s very important you choose an email platform that will serve you for the long term.

When it comes to email marketing, Sendinblue is one of the best in the business.


2 – e-Commerce Advertising Platform

Like every business, you must advertise to get clients, consumers, and referrals. Choosing a platform that’s easy to use and manage is a priority before starting your e-commerce business.

Facebook advertising is one of the cheapest tools to supercharge your ecommerce business
Facebook advertising


While Google ads have the largest reach so far, Facebook & and the new kid in the block, TikTok is increasingly challenging the dominance of google ads. However as a beginner to E-commerce, Facebook remains the best platform to start with, this is because it’s cheaper, easier to use, understand, and has a reach of over a billion active users.

To learn more about advertising your e-comm business on Facebook, simply click here.


3 – Payment gateway

While E-commerce agencies in most American and European countries use automated payment gateways, with larger companies and Konga and Jumia doing the same in Nigeria, as a starter, using automated payment gateway systems will not work.

Supercharge your e-commerce business
Payment on delivery


Nigerians rarely trust anyone easily and prefer to pay on demand. If you’re not a household name like Jumia, Alibaba, Jiji, Konga, and the likes, creating an automated payment gateway will very likely reduce your sales.


The solution is to adopt a pay-on-delivery approach and create a system where your customers can make payments when the goods arrive. This of course has its own problems (link here), yet it creates a goldmine of opportunities to make real money.

Learn more about starting a profitable E-commerce business here.

4 – Delivery Agent

While briefly covered in the last point, getting the right delivery agent is important. In Nigeria, there are several delivery companies, some of them are very costly and others are very unreliable. Not to talk of the fact that some customers can change their minds at moment’s notice without any alert.

 

Supercharge your e-commerce business
delivery agent

Therefore, getting a reliable and cheap delivery agent is really important when starting your e-commerce business. If you ship to faraway places, you should ensure you have a reliable person to receive the products and deliver them in due time to the customer.

Your delivery agent must always be in contact with the customer to ensure the customer is available and reachable when the product arrives.

You can learn more about getting a reliable delivery agent and how to handle customer problems in this course.

5 – Analytics Tools

When using Facebook or any other E-commerce advertising platform, there is a myriad of KPIs that may be confusing to you as a first-timer. This is why we recommend understanding facebook’s analytics.

Supercharge your e-commerce business
Facebook analytics


Some data to pay attention to include ;
• Average order value – the average amount a customer spends with you.
• Average Conversion Rate – the percentage of visitors who buy from you when they visit your website or e-commerce store.

Knowing these KPIs will give you an early indication of you are making profits or losses and also give you indications as to what particular aspect of your business needs to be fixed.

While Facebook comes with its own, there are a few other tools you can use that can make the process easier for you and help you find leaks in your E-commerce amour.

Here is a list of e-commerce analytics tools that could benefit you. Check them out.

6 – CRM Software

Customer Relationship Management is one very important part of e-commerce. Getting a means to automate all or part of your CRM could be saving you a lot of time and gain more customers.

Supercharge your e-commerce business
CRM is important to successful e-commerce marketing


Since most Nigerians with smartphones now use WhatsApp as a default means of daily conversation and communication, it’s imperative that you get CRM software that integrates seamlessly with WhatsApp.

Most successful e-commerce businesses use WhatsApp to communicate with customers and there are so many CRM software built around WhatsApp. Some of them include WhatsAuto, WhatsApp Autoresponder, Callbell, leadSales, and others.

However, for a beginner, I recommend you just start with WhatsApp Autoresponder which can be downloaded on the Google Play store and you can easily set it up. It charges a small monthly fee but saves you so much time answering basic and repeated questions from clients.

You can learn more about CRM software here.


Summary

This post has exposed you to some really amazing tools you should have handy to skyrocket your e-commerce business. However when starting an e-commerce business in Nigeria, it’s best to learn from people who have succeeded in the industry as you know, business in Nigeria can be really challenging.

One of the best people to learn more about having a successful e-commerce business in Nigeria is Jonathan Melody, a top E-commerce guru who has made tens of millions selling varying products online. Here is one of his best recommend courses.