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Category: affiliate marketing

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affiliate marketing Business Facebook ads

Can I do affiliate marketing on Facebook? 4 platforms that support affiliate marketing

Facebook boasts of having the largest social media audience and getting sales from Facebook is certainly amongst the cheapest in today’s competitive market and certainly good for a start of your affiliate marketing business..

Yes! You can market your affiliate business on Facebook. Not only that, you run affiliate marketing on other platforms apart from Facebook. But, before giving you my reasons why you should run affiliate marketing on Facebook or any other social platform, let’s discuss the pros and cons of affiliate marketing.

Affiliate marketing is an advertising model in which a company( or product owner) compensates third-party publishers to generate traffic or leads to the company’s products and services. Simply put, an affiliate helps to generate sales and gets paid a commission for every sale he or she generates. Oftentimes, the commission is a percentage of the sales price.

Affiliate Marketing Requirements

Two things you basically need as an affiliate marketer are the online space and the affiliate product you have to sell.

Online space

This refers to the platforms and media you will use to get to your potential clients. This platforms could be Facebook, LinkedIn, Instagram, blogs, hotsuite, twitter etc.

The product

What product are you selling? It could be digital or physical. Digital products are easier to sell . What digital product do you have to sell?

You have to take note that starting small is good although in the affiliate marketing world, you get a percentage of the amount you sell. This means the bigger the product, the higher your commission. So choose wisely. Irrespective of whatever affiliate platform you choose, you’ll be presented with a wide range of products ( even wider when it’s digital products) to choose from. Often times these products span diverse niches. Choose the products your customers want more. Know your clients and learn their demands and ensure to supply that demand.

4 Platforms that Support Affiliate Marketing

In as much as you can run affiliate marketing on a variety of social platforms, I will be outlining to you three top platforms where you as an affiliate marketer will get more leads and prospectives for the least amount of money

Facebook

Facebook ranks as one of the top most visited and populated social media site used by different people about and around the globe. With its advancement through the ages, Facebook has become a platform where people, companies and businesses connect. Facebook has evolved to occupy not only the social hub of the society but to also provide tools that support different businesses.

As an affiliate marketer, Facebook is a good marketing platform for you. Apart from creating a page for you to communicate with your various potential clients, Facebook provides you the following services.

  • Pages. You can create a page for your business and communicate with your leads as a business entity.
  • Groups. You can connect to a community of people who need your products through Facebook.
  • Ads. When I mean ads, I mean promotion in the very sense of it. Facebook allows you to run sponsored ads that reaches a wide range of prople especially those whom you have designed the the message for.
  • Facebook/Instagram influencers: Apart from this, you can also send your affiliate links to Facebook influencers to help you reach out to more people, potential clients, and those who intend to learn from you.

Tailor Your Ad to Your Audience

You are allowed to design an ad to suit your audience. With the different varieties of ads types made available to you, such as image ad, collection ad, video ads etc, you are allowed to choose, create and build your own ad for your various goals. You can learn how to create high converting Facebook ads here

Send Interested People to Your landing pages.

A re-direct to your landing page. Through Facebook ads, you get people to see the message you designed for them and also redirect them to the landing page for your products. Here you can collect their contact details and follow them up using email or WhatsApp marketing.

LinkedIn

LinkedIn offers you professional tools and a platform to broadcast and sell yourself and products. Being the largest online social business-oriented networking site specifically designed for professionals.

It has over 500 million members, in over 200 countries. It provides you an easy platform to find, connect and link up with leads and prospective clients.

LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections, to the million others who seek your experience.

LinkedIn can also be used for affiliate marketing by showing your expertise in the topic or niche you’re attempting to market in. For example, if you’re promoting a product in the travel niche, showcasing your expertise in solving travel related issues will be advantageous.

The simple way to use LinkedIn to sell affiliate products is to optimise your profile to reflect your knowledge in that niche. Once done, simply using relevant content will generate organic leads. Alternatively, you can run LinkedIn ads and get leads to your sales funnel or landing page.

While this method is costlier, it’ll however give you results faster than promoting using organic methods. However it’s a highly untapped platform as people tend to stay away from it because it’s more professional than social.

The gains of using LinkedIn cannot be overstated though, this is because if you promote high ticket affiliate products, which you should, LinkedIn provides you the best platform to get to professionals with the financial capacity to purchase that product.

YouTube

YouTube is a video based platform owned by Google. It offers its users the ability to upload videos, watch others videos as well as attend live video events.

YouTube when combined with affiliate marketing is a very powerful way to promote products both digital and physical. YouTube for affiliate marketing involves creating videos that explains or shows the benefits of the product you’re promoting and attaching links to learn more or purchase that product in the video description.

As the old saying goes, “show don’t tell”, showing people how the product will benefit them instead of just telling them serves two purposes. One it creates trust because it gives an opportunity for consistency and secondly, it provides an opportunity for you to give proof of action or proof of benefits.

With YouTube, you can run google display ads to get more viewers to see your videos, go ahead to your landing page and then purchase your product.

Twitter

Twitter boasts of one of the best platforms for affiliate marketing. One big advantage twitter has over others is it’s favorable algorithm. With twitter, almost anyone can go viral, this happens less with other platforms such as Facebook or LinkedIn.

Using Twitter for affiliate marketing is simply about dishing out relateable value consistently and letting the algorithm grow your account. As your account grows, so would your sales if done properly.

To promote your affiliate products, you should regularly create high value posts that have the propensity to go viral and attach your affiliate links. Similar to LinkedIn, this creates an air of authority which people admire and follow. The advantage here is that people who will follow you are going to be highly interested in your offer.

With consistency, people will follow you more and buy your affiliate products easily.

Others

The lists of platforms are growing as many people are getting to know the power of the internet and social media marketing.

You can try out Pinterest, Google ads, WhatsApp groups, blogs, hotsuite, the list is ever increasing.

Now that you know 4 of the best Platforms to carry out affiliate marketing, you should check out our “7 steps to making 7 figures with affiliate marketing” article.

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affiliate marketing Business

Affiliate Marketing Success: 7 Steps to Making 7 Figures Monthly With Expartnaire

Affiliate Marketing is one business model that has created tons of millionaires in the last two years.

Lots of young Nigerians have thousands of testimonials of how they have been making money weekly with affiliate marketing and have quit their jobs to make money online fully using this really simple business model.

If you’ve been looking for a way to make money online in 2022 without having to quit your job or spend so much money. You don’t even need weeks and months to learn this skill. All you really need is a few set of instructions and the willingness to follow through.

In this post I’m going to break down what this business model is, what it entails, who is it for and 7 steps you should take today to make your first million using this model.

What is affiliate marketing?

 

Affiliate Marketing summary

As defined by the online Oxford Dictionary, affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. Wikipedia puts it in another way, it describes it as a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

In simple terms, your job as an affiliate marketer is recommending helpful products to people who need them and can afford them, and when those people do make a purchase, you get a set commission.

Toyin Omotosho. Founder of Expartnaire

So the way you make money as an affiliate is by getting paid when someone buys a product you recommend to them. One way or the other we have recommended products to friends, the only difference is that we probably didn’t get paid for it.

So why not get paid heftly for telling a friend to go buy some product they need right?

Unlike other business models, you don’t have to quit your job or have a physical shop or store.

You might be asking is it online? It’s both offline and online. However we would be focusing on the online version of affiliate marketing which is more popular and the subject of this post.

Here you simply find an affiliate platform and create an account on it, check out the products and get your unique affiliate link for each products which is what you’ll be using to recommend products.

Who can be an affiliate marketer?

Affiliate Marketing is for everyone who has what it takes

The popular saying is that anyone can become an affiliate marketer. This is both right and wrong. It’s right because it’s not restricted to any age, gender or personality. But it’s also wrong because not everyone is suited to this business model.

Selling other people’s digital products is a business model that requires you to learn advertising, lead generation, funnel building and closing skills.

Let’s talk about all these one after the other.

Advertising is the process of showing your business or products to strangers with the hope of converting them into customers.

Lead generation is the process of getting people to know, like and trust you. It’s a process where you incite those strangers who see your ads to want to know more about your product. Here you give them some useful, valuable item in exchange for their contact details.

Lead generation summary

The Sales Funnel is the process a customer takes from learning about you and your products to making their first purchase from you as well as recommending you to family and friends. Creating a seamless sales funnel that makes it very easy for the customer to buy from you is very paramount in affiliate marketing. This is because if your funnel works then you spend less in getting potential customers.

Simple sales funnel process

Lastly let’s talk about your closing skills. Closing simply refers to sealing a deal, i.e a customer makes a purchase from you. The better you are at closing leads I’m getting them to buy from you the lower your cost per purchase or average order value.

One of the most important skills in Affiliate Marketing is closing skills

Get started with affiliate marketing

So how do you get started with affiliate marketing? It’s really very simple all you need to do is choose a reliable platform, register and select a product of your choice, get your unique affiliate link and start promoting.

Getting started Affiliate Marketing

Choosing your affiliate platform

 

The are so many affiliate platforms. Some well known ones include jvzoo, learnoflix, clickbank, CJ affiliate and Expartnaire. Most of these platforms are international platforms and have long existed way before the digital products boom of 2020.

Affiliate Marketing platforms

Expertnaire was created by Toyin Omotosho in 2017 and was the first Nigerian affiliate platform. Toyin Omotosho is among Nigeria’s top 10 digital marketers and has helped to change the lives of hundreds of Nigerians.

Expertnaire

In Nigeria today, Expertnaire is the most trusted Affiliate Marketing platform with over 60 different digital products covering different niches from making money online to advertising, e-commerce as well as weight loss.

When you register it also comes with a course that helps you understand how I feel it marketing works and gives you some basic skills required to profit in the affiliate marketing space. This is one big advantage Expartnaire has over other affiliate programs such as Lenoflix. It also boasts of being the largest platform for affiliate marketers in Nigeria.

But the biggest advantage of Expartnaire over other platforms is that it accepts and pays with our local Nigerian banks. With other platforms, you have difficulties such as ATM card not acceptable, not able to pay to your local bank and so on. Expartnaire solves all that.

Digital products you can sell

Some of the digital products hosted on Expartnaire include

– DiPPS. This is a product by one of Nigeria’s top internet marketer, Nnamani Czar and it shows you how to create and sell your own digital products. It goes for ₦50,000, with a 50% commission, meaning if you sell this, you get a commission if ₦25,000. Not bad enh.

– 72ig. The 72 hour implementation course is the brain child of Expartnaire founder Toyin Omotosho and it shows you how to profit from affiliate marketing. Going for ₦60,000 with a 50% commission as of the time of this write up, it’s the highest selling digital product in Nigeria today.
–
– Ecom money bag by Jonathan Melody is one of the best courses for those venturing into Ecommerce in Nigeria. It goes for ₦25,000 with a 40% commission.

– and lots of others.

Why you should start affiliate marketing

Reasons to start affiliate marketing

1- Doesn’t consume your time. This business model will require no more than 2 hours per day of your time. If you learn how to automate it, you could even be spending less time. All you have to do is promote you affiliate link using a post or Video.

2- Easy to scale. Unlike other business models that require so much money to scale, affiliate marketing does not. To scale you simply need to reach more people. The more people seeing your products, the more who buy. You don’t need a new website or anything else. You just need to get more leads by increasing ad spend.

3- Makes money with ease. If you’re looking for an easy way to make money without having to work so hard, or for so long hours, affiliate marketing is perfect for you.

4- Can be done from anywhere you are.
Because you mostly work with just your mobile phone and create content that helps people to buy your product which you are promoting that means you can work from anywhere at anytime. It may surprise you to know that even while sleeping you can be making sales.

5- It’s here to stay. Affiliate marketing is a business model that is here to stay. Simply because the sale of digital product is only rising there for affiliate marketing in the digital industry will continue to rise and will be around for a very long time.

6- You don’t need to own any product. This is probably the most important part and I should have led with that but as an affiliate marketer you don’t need to own any products you simply pick and already established products promote it and get a hefty commission. The sweetest deal is that you are not even responsible for refunds or guarantees. Which means once the sale has been made even if the customer does not end up appreciating the product I want a refund you do not get to refund your commission the refund is done by the owner of the product.

See what others have made in sales and commission.

Let the pictures talk.

Caleb
Joy
Jackto

There are hundreds of others just like these.

The 7 steps to 7 figures in affiliate marketing

Affiliate Marketing Success steps

There are over 30 thousand affiliates, yet less than 2 thousand of them are actually profiting from this business model. The reason for this is multifold.
1 – they don’t implement what they learnt
2- they don’t have a working strategy

But for you it would be different because here are 7 strategies you should implemt to making 7 figures monthly.

• STUDY – I study all the materials, books and other items. Studying these materials build your closing skills and build your ability to communicate with people and get them to know like and trust you before they even decide if they should buy from you or not.

The Importance of studying is that people will ask you a lot of questions concerning the products and if you have little or no knowledge on it it will show and they will not want to buy from you. studying those materials will make you knowledgeable in your chosen niche.

• CHOOSE A PROFITABLE NICHE – My best niches are weight loss, making money online and relocation niches. They are evergreen niches, meaning they always bring in sales irrespective of economic times.

For best results, you should focus on one of those niches.

• DETERMINE WHAT PART I PLAY – Affiliate Marketing has so many parts. Trying to do everything will make me inefficient. I Simply FOCUS ON CONVERSIONS.

You should focus on closing and converting customers that come to you and automate all delegates other parts of the business.

• OUTSOURCE THE REST – once I’ve chosen what part I will focus on I simply outsource the rest to other people.

• GET LEADS CONSISTENTLY – to ensure I keep making sales I simply keep bringing in Leads by running Facebook ads.

• POST VALUABLE CONTENT – I consistently update valuable content on my WhatsApp status which also brings in sales.

• FOCUS ON GETTING 5 SALES PER WEEK – every week I have a goal of closing at least 5 leads.

5 sales * ₦30,000 = ₦150,000

There you have it. Here’s my 7 point secret strategy to making ₦150,000 every week.

Get started now – an offer you cannot refuse.

Want to get started? Grab this free book that gives you a crazy offer you cannot say no to, and helps you avoid all the traps affiliate marketers fall prey to.

 

 

 

Categories
affiliate marketing Business Digital Products E-commerce

3 Highly Profitable Online Business In Nigeria You Can Start With A Low Budget In 2022

Starting a profitable online business in Nigeria requires some capital, and for the average Musa, it can be very difficult to get the capital needed to start any business, it’s ever worse when you have no track record.

That is people cannot look back at business you have done in the past to ascertain if you would be successful or not and judge whether they should lend you money or invest in your idea.

Luckily the internet has brought with it so many methods of making money that one no longer need to have a physical shop or get hundreds of employees to have a multimillion naira business.

As the popular saying goes, there are a million ways to make a million bucks and this is no where more true than on the internet. With so many opportunities it can get really confusing and can make you lose focus as a beginner.

That said here are three of my favourite businesses which you can start with a very low budget and promised very high returns.

1. E-commerce

E-commerce
Budget : ₦ 100,000 - ₦150,000

Requirements : Learn more about how to start a profitable E-commerce business in Nigeria here.

E-commerce is simply the act of sourcing goods and products at a cheaper rate and reselling them at a higher amount.

Similar to the way a shopkeeper buys products from a wholesaler and resells them e-commerce simply leverages the internet to sell to people using adverts on Google Facebook and other platforms.

In the last six years e-commerce have become a multi-billion naira industry in Nigeria as big companies such as Jiji, Jumia and Konga rule this business model.

However this model can still be done by individuals and requires a simple knowledge of the business industry as well as a little budget. Get more information about starting an e-commerce business here

By understanding the market and carving out a niche for yourself you could make your first million in less than a month. All you really have to do is find a difficult to get product and promote the heck out of it to the market that needs it the most at a good, profitable price.

Once you get your customer, product, target, and price right, it’s simply a matter of wash, rinse and repeat.

To learn how you can profit massively from e-commerce click here.

2. Affiliate Marketing

The 3 steps of affiliate marketing
Budget : ₦60,000

This is simply the most popular online business in Nigeria today. However 98% of affiliate marketers are doing it wrong.

Almost every time you open your Facebook or join a group you are very likely to see an affiliate marketing post. So what the heck is affiliate marketing?

According to the founder of EXPARTNAIRE Toyin Omotosho, affiliate marketing entails recommending helpful products to people who need it and can afford it and getting paid a commission when they buy the products using your recommended link.

This means any time you recommend a product to someone and they make a purchase you simply get paid a percentage of the purchase fee. Sounds like a pretty cool way to make money if you ask me.

Using Expartnaire, there are over 50 different digital products you can recommend to people ranging from 5000 naira to as high as 150,000 naira, with commissions going from as little as 35% to as high as 80%.

Let’s say for example you choose to promote a product of 60,000 Naira with a commission of 50%. This means for every sale you make you get a pay back or commission of 30,000 naira. Let’s go ahead to see you are able to make 10 of the sales every month.

This means you make
10 × ₦30,000 = ₦300,000 monthly.

The amazing part is that they are digital products so you do not have to care about delivery or damage to the product you also are not liable to give refunds or guarantees.

Cool right? To learn how you can get started as an affiliate marketer and make some money click here

3. Digital Trainings

Digital products include videos, ebook and virtual trainings
Budget : ₦ 50,000

The digital products industry in Africa exploded after the 2020 lockdown due to the ongoing Corona virus pandemic. During this period people were forced to sit at home and had to look for alternative sources of income and they flocked the internet.

People began learning a ton of digital skills or began finding ways to digitalize their skills and knowledge and share or teach others to raise money. These are known as digital products/ training and industry is now a multi-billion naira industry and almost anyone with some helpful knowledge can make a living and live a life of luxury and freedom selling digital products and trainings.

The very first step is identifying what useful information you have to share and how it benefits people and then deciding how you want to package it and get it across to people who need it.

Some examples could be a step-by-step process you took to loose weight, make money, travel out of the country, learn an in demand skill, get healthier, etc.

You could then package this knowledge into an eBook, video course, seminar on WhatsApp, zoom, google meet, telegram etc.

The advantage with this system is that it usually requires a one time investment and high reoccurring returns. This means you only create the product once and you can keep making your cool cash out of it.

To be successful at selling digital products and trainings though, you need to learn some basic skills such as online marketing, copy writing and content writing among others.

Learn more about how you can start with this business here.

Categories
affiliate marketing Business Facebook ads

Can I start my affiliate marketing without a website? 5 Must have tools for success in Affiliate Marketing

Affiliate marketing has become one of the easiest ways to earn huge amounts of money legally in a very short amount of time in the last 3 years.

With the advent of Covid-19 and the massive loss of lives and livelihoods, people start turning to knowledge sales and acquisitions. Even though affiliate marketing has existed for a long time, it has increasingly become popular after the covid-19 pandemic.

What is affiliate marketing?

Source : Waypoint Digital

Simply defined as the process of marketing and selling a product you do not own for a commission which is a share of the sales price. Better put, it’s the process of recommending helpful products to people who need it and can afford it.

Contrary to popular description, affiliate marketing is not a skill. It’s a business model that requires a combination of several skills.

One good thing about this business model is that as an affiliate marketer you do not require a ton experience or an office to start.

Affiliate marketing offers you leverage over other business models as it is flexible to run, you are offered a variety of products to choose one or more to sell as you please.

All that is required is learning how to show your products to the right people and that requires a couple of tools.

Must I use a website?

Source : NLT of NYC

While having a website isn’t mandatory it’s certainly advantageous. Having a website allows you show another touch point to your potential customer. This means you can showcase how your product works and testimonials of your products.

Such a website when designed properly will definitely increase your conversion rate.

The Affiliate Marketing First steps

These refers to the actions an affiliate marketer is supposed to take after he has chosen a product for his prospective clients.

Step 1 – Registration

The very first step is to choose a platform, such as Expartnaire. When registering using this platform, you also get a course on how to sell massively as an affiliate marketer. You can learn more about this here

Step 2 – Product

Affiliate marketing is basically about presenting your audience with the right offer and getting a commission for that. For this transaction to take place, there has to be an irresistible offer or better still a product. On Expartnaire today, the highest selling product is the 72hr income Generator. This course shows you how to generate money with affiliate marketing in 72 hours.

Step 3 – Targeting

Every affiliate marketer needs to know who his customers are. What do they need and how the product he has will satisfy his clients. What are their age range and where is he likely to find them? When you have done this, it becomes easier to get the customers to see your product. These are called demographics.

You can learn more about targeting and demographics here.

Step 4 – Positioning

That is the marketing essence. The clients for this product abound. The crux is on the affiliate marketer to present the product to the customer as the solution to his/her desire and and get them to pay for the product.

Five Must Affiliate Marketing Tools

Advertising Platform

The choice of advertising platform is very important to the affiliate marketer. This is important because it determine who the advertiser can target and how much he or she would spend.

Source : avada

Platforms like Facebook and Google can reach a wide range of audiences, while a platform like TikTok would generally be better suited to generation Y and Z as these are the major age groups on TikTok.

It’s also cheaper to advertise on Google and Facebook and more easily accessible as compared to TikTok, Bing, as well as other as platforms that are not accessible in many countries.

Your choosen affiliate marketing platform helps also can be used to carry out research. This means when carrying out customer identification, you could learn more about your target customer by watching their interractions on the platform.

Note; it’s wiser to carry out customer research based on the product before attempting to choose an affiliate platform. Understanding who your idea customer is for that product should be the very first step in affiliate marketing.

When choosing a platform, choose one with a wide reach and low cost per thousand impressions. As of 2022, Facebook has the lowest cost per thousand impressions and has the widest reach of all social networking websites.

I’d definitely recommend Facebook for you, however it’s not without its problems and you should do well to get some training on Facebook ads before proceeding. Click here to find out more.

Traffic

In Affiliate marketing, traffic is one of your most important tools. Traffic is what generates sales and and helps guage the performance of your business.

But let’s slow down a bit. What is Traffic?

Source : IndeedSEO

Traffic refers, simply, to the number of visitors that visit your website or a specific webpage or lead magnet you are giving out.

Traffic generally refers to the number of visitors, that comes in contact with you or your products through your ad you have used in generating sales for your products.

Traffic is the seed of sales. The more traffic you have, the more likely you are to make any sales. In other words, the more people you have coming through your ad funnel and seeing your products, the more sales you are going to get.

Efforts must be put towards generating Good traffic and these will in turn covert to sales.

There are basically four types of traffic namely;

  • Organic Traffic: This refers to visits to your site gained through the organic search results.
  • Paid Traffic: As the name implies, it refers to all paid ads that optimizes search results of your goods for your clients. Prospective clients get to see your products without literally hing for it.
  • Direct Traffic: This refers to traffic that is generated when clients directly click on your link to buy your product
  • Refferal Traffic: This is traffic or potential buyers that are referred to you from a source you don’t own or have control over.

Creative Ads

Most Marketing efforts, many times, are focused on increasing the number of visits to help increase sales or qualified leads.

Source : Search

Creatives refers to the various adverts that you put together in other to market your product to the public. As an affiliate marketer, your creative is your means of convincing, persuading d influencing your clients with strong reasons why they should check out your products over the different advertising popping out all over their screen.

These creatives could include Video, image adverts, Collection adverts, it can also be a mix of images, videos, audio, and other formats that get delivered to users.

Creatives as the name implies must grab the viewers attention, be concise and straight to the point. When your creatives are well delivered and served, your prospective clients, will automatically get the idea behind the product in one view.

Creating creatives for your products can be so much fun as you get to explore the different elements that your product ad will comprise of. Your creative as a tool is your means of reaching out and communicating to your clients.

You can learn more about making creatives that forces your potential customer to click on your ads here.

Product Affiliate Link

An affiliate link is a specific URL that contains the affiliate’s ID or username. This link contains a code that is unique to the affiliate marketer and to that product.

When a visitor checks out a product using the affiliate link, codes are stored on his or her web browser that tells the platform algorithm where that visit came from and to whose (which affiliate marketer) they belong. These codes are stored for 90 days.

Source: Ad Cumulus

This means even if a customer doesn’t buy after going through your affiliate link, but comes back to buy 30 days later, you still get credited the purchase simply because those codes are still active.

Through this link, the affiliate platform can record the traffic that is generated and track the sales of your choosen products.

The advantage of affiliate links is that they track sales and offer opportunity to those who are interested (affiliates) in selling another party’s products to do so without their sales going to someone else.

This is why it’s very important that when you have a prospect, you ensure they visit the product page via your affiliate link.

CRM Tools

Customer Relationship Management tools are one of the must haves for affiliate marketing. These are used to follow up leads and show them just how much the recommended products would change their lives.

Source : Small Business Trends

Some CRM tools you could employ inlcides email marketing and WhatsApp marketing. Others include YouTube marketing and SEO marketing. These tools help you stand out in the potential customers mind and follow them up until they make a decision to buy.

On average, according to research it takes a customer about 7 times of contact with your products before a purchase decision is made. By employing a CRM tool, it makes this contact points cheaper because you don’t have to pay for them.

Learn more about CRM tools here

Summary

So there you have it. While having a website isn’t compulsory for affiliate marketing, having one does boost your chances of making and tracking sales as well an enabling you collect leads.

You can learn more about starting your affiliate marketing journey here.

If this post has been helpful or we left out something important, we would love to see it in the comment section.

 

Categories
affiliate marketing Business E-commerce Facebook ads

6 Things You Must Know Before Starting An E-commerce Business in Nigeria

Starting An E-commerce Business in Nigeria can be daunting and tasking for any newbie. In Africa, most people pay on delivery and sometimes they cancel at anytime.

Some E-commerce business agencies have lost millions just chasing people who showed interest and never turned up to collect the business they ordered, others start arguing on price of something they previously ordered online, a third set, simply switch of their mobile phones.

That said, starting an e-commerce business while very profitable comes with a myriad of challenges you must navigate and overcome if you’re going to be successful. There is a common among among E-commerce business owners that the business isn’t for the faint-hearted.

Let’s look at 6 things you know before starting an E-commerce business in Nigeria or any other African country.

1. You must understand your customer.

E-commerce Business in Nigeria
Ideal customer

Ideal Customer

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”.

–

SAM WALTON – TRAVIS BIGGERT

Understanding your customer is truly the gold of marketing and sales. If you can understand what makes your customer remove his hard-earned money and pay for a product or service, you have the key to selling anything on earth.

But when it comes to e-commerce in Nigeria however, understanding the customer helps you just as much as them. Customers can be very wonderful. After placing and confirming an order, on transit to the delivery point, the customer can simply switch off his mobile.

This has happened times without number, other time, on getting to the delivery point, the customer simply beings to negotiate on price. Understanding the customer helps you to develop the much needed patience and fortitude required to prosper in the E-commerce business in Nigeria.

2. You must understand the product

” Don’t find customers for your products. Find products for your customers.

–

SETH GODIN

Products

What does your product do for your customers? What are the angles you can use to market your products? Who would be attracted to images of your products? What different ways can you use your product? What are people already saying about your products?

Knowing your product inside out is one secret that will help you to be able to convince your customers in your sales pages and make them know why they must get that product and get it today.

The better you understand your product, the easier it would be to market it.

3. Your pricing

Pricing

Pricing is one of the most important things to take seriously when starting an e-commerce business. This is because it would determine whether you make profits, break even or losses.

You’re into business to make profits and you’ll easily run out of funds if you don’t replenish operational funds used.

Some things that affect pricing that you must consider include

• Advertising cost

• products cost

• delivery cost

• profit margin

• management expenses

Understanding all these would help you know how much your pricing should be.

Pricing will also help you determine what type of products to sell us some product you can actually sell 2X, 3X or 10X the original price, while others would only sell at 1.2X or 1.5X the price.

4. Choose The Location You Can Comfortably Cover

Location

Like everything else, Delivery within Nigeria has its troubles. Most startup E-commerce business do the same mistake of attempting to deliver nationwide without first understanding and putting in place systems to ensure efficiency.

This usually leads to undue stress on the business and the business person pulls out. In Nigeria some areas are not easily accessible and require a higher amount to reach. By attaching a fixed price to all products as delivery fee it might not be enough to cover for some specific areas. This definitely means you will start to run at a loss or money will be deducted from your profit.

When starting an e-commerce business in Nigeria, choose a suitable geographic area you can cover comfortably. This would definitely be less stressful and would help you understand the profitability of the business before attempting to scale.

5. Choose a singular role – outsource the rest.

Choose a singular role

A big mistake most e-commerce business persons do is trying to do everything by themselves and get all the profits. This is the surest way to lose the business.

Trying to do everything yourself with where you can and the purpose of doing the business becomes defeated.

The best thing to do is to divide your business into functional parts and understand the number one rule you should play in your business for you to be profitable and for the business to continue and outsource every other thing.

You could decide to manage a business and outsource call the other component parts such as delivery, product sourcing, packaging, and advertising. Doing this enables you to stay longer, endure less stress and effectively run and manage the business.

Never attempt to do every part of a business by yourself.

PS if you are looking for an e-commerce expert to help you run Facebook or Google ad, I’d recommend Sean B Samy

6. Learn directly from The Experts

Learn from experts in the industry.

Most people wake up and decide to go into a coma without any prior training or understanding the perks of the business. This is one surefire way of losing money.

When attempting to go into an e-commerce business in Nigeria and show you learn from an expert or someone who has been there and been successful. Like a mentor once told me “there are some things you can never learn on Google”.

Learn from experts, buy trainings and YouTube. The more actionable, practical knowledge you have, the less mistakes you make.

Click here to learn more about starting a profitable E-commerce business in Nigeria.

Now that you know exactly what to do to start your e-commerce business I wish you great success.

What has been your down experience in e-commerce. Kindly tell us in the comments section. We are dying to hear from you.